I didn’t always have a passion for networking on LinkedIn.
After I graduated, the CEO of the company I was working for tasked my colleague and I with bringing in business from some of the biggest BPO's in Massachusetts.
We made a list of 20 prospective companies, and divided it.
Four months later, I met with C-level executives from 9 out of the 10 companies on my list. My colleague only managed to meet with one company.
That's a big difference, right? I bet you're wondering how I did it.
He made cold calls and sent emails. I used LinkedIn.