How to Create an Engaging Financial Services Website

Posted by Lindsay Borgen on August 29, 2017

As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial institution.

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Topics: Financial Marketing, Financial ROI, Bank Websites, Credit Union Websites, Financial Websites, Financial Website Design

Why Banks Can Dominate Social Media Advertising

Posted by Lindsay Borgen on June 8, 2017

In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.

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Topics: Social Media, Bank Marketing, Financial ROI, Social Media Advertising, Facebook Advertising, Twitter Advertising, Social Media Marketing

What Do You Need to Have the Best Financial Website Design?

Posted by Lindsay Borgen on May 10, 2017

Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones.  According to Time Magazine, a website has approximately 15 seconds to engage a visitor. If you want to capture a potential customer’s attention, you need to ensure that your financial website creates a good first impression.

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Topics: Financial Marketing, Financial ROI, Bank Websites, Financial Websites, Financial Website Design

9 Remarkable Ways to Get a Response on LinkedIn Every Time

Posted by George Irish on May 9, 2017
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Increase Your Response Rate on LinkedIn

Posted by George Irish on April 11, 2017


I didn’t always have a passion for networking on LinkedIn.

After I graduated, the CEO of the company I was working for tasked my colleague and I with bringing in business from some of the biggest BPO's in Massachusetts.

We made a list of 20 prospective companies, and divided it.

Four months later, I met with C-level executives from 9 out of the 10 companies on my list. My colleague only managed to meet with one company.

That's a big difference, right? I bet you're wondering how I did it.

He made cold calls and sent emails. I used LinkedIn.

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