In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.

Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones.  According to Time Magazine, a website has approximately 15 seconds to engage a visitor. If you want to capture a potential customer’s attention, you need to ensure that your financial website creates a good first impression.

I didn’t always have a passion for networking on LinkedIn.

After I graduated, the CEO of the company I was working for tasked my colleague and I with bringing in business from some of the biggest BPO's in Massachusetts.

We made a list of 20 prospective companies, and divided it.

Four months later, I met with C-level executives from 9 out of the 10 companies on my list. My colleague only managed to meet with one company.

That's a big difference, right? I bet you're wondering how I did it.

He made cold calls and sent emails. I used LinkedIn.

There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to reach their potential customers. Target customers of your bank most likely spend ample amounts of time on Facebook, which opens the potential for reaching them where they’re already consuming online content.