How Proving Marketing ROI Can Help with your Future Bank Marketing

Posted by Lindsay Borgen on September 20, 2016

If you want to market your bank to potential clients as successfully as possible, there are a few things that you need to do. Proving marketing ROI is one of them, and it is extremely important. You should use all of the necessary and available tools in order to determine and analyze ROI, so that you can continually optimize your marketing campaigns for success. Additionally, proving marketing ROI to C-suite and board members will help justify and even expand your bank’s marketing budget, ultimately leading to more new customer acquisition. The following are strategies and equations you can use to prove your bank’s marketing ROI.

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Topics: Bank Marketing, Marketing ROI, Financial ROI, Proving Marketing ROI, ROI Formulas

Lipstick On A Pig: Why You Need A Complete Website Overhaul

Posted by George Irish on August 29, 2016

While companies are convinced of a website's importance in branding their message and widening their reach, some decision makers balk at forking over financial resources to modernize and optimize the company's site.

This is a whopper of a mistake.

A website is the face of your company, and is frequently the first taste a potential client nibbles of your brand. An outdated, difficult to maneuver, or poorly laid out site sends potential clients scurrying toward the fresher websites of your competitors.

Maybe you think a simple tweak of your current site puts you back on a level playing field, with less time spent and fewer dollars forked over. We hate to burst your bubble, but there are several reasons your company needs to commit to a complete overhaul, instead of tossing good money into a redesign that won't eliminate your site's issues.

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Topics: Website Overhaul, website development

Hero or Zero? Social Selling Can Make the Difference

Posted by George Irish on August 25, 2016

Sometimes, selling feels like slogging through endless unproductive calls, ending up with canceled meetings, and getting the run around from decision makers. And let's not even think about the fact that we may as well be the Invisible Man every time we send out an email!

How can your efforts put you at the top of your game, instead of mulling around like a dog who lost his bone? In short, how can we be heroes, instead of zeroes? 

Gather round, because it isn't hard. Social selling is the key. 

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Topics: b2b leads, social selling

Who's Crushing it? Top Ten Social Selling Influencers on LinkedIn

Posted by George Irish on July 26, 2016

Social selling is a formidable tool to connect with potential buyers and end up with more closed business. Whether you have been working on your social selling game, or are just considering jumping into it, here are ten social selling powerhouses that are crushing it.

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Topics: b2b lead generation, social selling

Four Ways You Have Already Been Social Selling on LinkedIn

Posted by George Irish on July 14, 2016

When sales people hear "social selling" some of them immediately dread learning something new, which, in their minds, may or may not work. Before you pooh-pooh social selling LinkedIn, you need to consider you may already be using social selling tools to sell!

What? How did these process sneak it's way in? Read on for four ways you have most likely already been social selling.

You have a LinkedIn profile.

Chances are great you already created a profile. Participating in LinkedIn is embracing social selling, even if you didn't know it.

How to get more out of it? Ramp up your efforts by adding a killer professional photograph, searching every so often for targeted leads, and finding a common ground to approach and connect with them.

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Topics: b2b sales, social selling, social selling linkedin

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