Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night.
How do we make certain we aren't wasting our budgets, reaching the wrong audience, and missing return on investment (ROI)?
Many of us have tried Pay-per-click (PPC) marketing, and may have seen results. However, when it comes to online marketing, is this plan giving us the biggest bang for our budgets?
If your company is attempting to boost the number of conversions and increase awareness , you need to look into IP targeting. This is true even if you are a proponent of PPC. Let's contrast PPC with IP targeting from a few angle.
#1: On one hand, PPC may reach your audience, but you are still faced with many wasted impressions on people who have no interest in purchasing from you. On the other hand, IP targeting delivers highly targeted ads to specific individuals based on their Internet Protocol (IP) address. Less waste helps you make the most of your advertising budget.