A Marketing Snapshot: IP Targeting vs. Pay-Per-Click

Posted by George Irish on November 16, 2016

Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. 

How do we make certain we aren't wasting our budgets, reaching the wrong audience, and missing return on investment (ROI)?

Many of us have tried Pay-per-click (PPC) marketing, and may have seen results. However, when it comes to online marketing, is this plan giving us the biggest bang for our budgets? 

Maybe not. 

If your company is attempting to boost the number of conversions and increase awareness , you need to look into IP targeting. This is true even if you are a proponent of PPC. Let's contrast PPC with IP targeting from a few angle. 

#1: On one hand, PPC may reach your audience, but you are still faced with many wasted impressions on people who have no interest in purchasing from you. On the other hand, IP targeting delivers highly targeted ads to specific individuals based on their Internet Protocol (IP) address. Less waste helps you make the most of your advertising budget. 

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Topics: ip marketing, ip targeting platform, ip targeting

IP Targeting for Banks

Posted by George Irish on November 8, 2016

It is important for businesses to choose marketing campaigns that not only fit their business model, but that maximize their return on investment (ROI). Direct mailing and emails hit some targeted customers, but also target people who have no interest. Consumers block cookies and pop-up ads. Internet protocol (IP) targeting is a way for banks and other businesses to focus solely on people identified as good prospects, eliminating wasted efforts that reduce ROI.

How Does IP Targeting Work?

IP Targeting allows you to make the most of your advertising budget. How, you ask? IP Targeting delivers highly targeted ads to specific households or businesses based on their Internet Protocol (IP) address to increase conversions and produce ROI. Your ads reach the exact target household or business, allowing for absolutely no wasted impressions or budget. For example, a bank engaged in mortgage lending can target their online ad toward people who they have sent a direct mail peice to. You could also target commercial prospects and send online ads to their work IP.

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Topics: ip marketing, ip targeting platform, ip targeting

IP Targeting: Your Company's Framework for A Successful Yearly Strategy

Posted by George Irish on October 27, 2016

All marketing initiatives require a strategic focus in order to reap the biggest return on investment (ROI). Successful IP targeting is no different.

While this digital targeting strategy offers up many rich benefits and well-defined specificity, it still needs to be approached in a planned way, and laid out with specific end goals in mind.

Fortunately, such a strategy enables marketers to target consumers with different, customized messages throughout the year, and change directions as the need arises.

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Topics: ip marketing, ip targeting platform, ip targeting

Effective Customer Acquisition Strategies for Banks

Posted by Lindsay Borgen on October 25, 2016

Getting potential customers to join any brand can be quite a difficult task, and this is no exception for banks and other financial institutions. However, with the right customer acquisition strategies, a bank can be able to increase its customer base and retain it for the long-run. Today, there is a wide range of modern and digital customer acquisition strategies that are more effective compared to traditional acquisition strategies.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Customer Acquisition, Bank Technology

Can IP Targeting Increase Your Business? Yes It Can!

Posted by George Irish on October 25, 2016

Intensify Your Online Lead Generation

Is your sales team only using email and phone calls to follow up with interested prospects? Is their workload heavy and their ROI light? Are key prospects falling through the cracks and out of your sales funnel? Would you like to utilize online advertising to re-connect with qualified leads, but aren't sure where to begin?

IP Targeting may be the solution you seek!

Features You Will Love:

  • Easy set up: Give us a list of past leads, we match their IP addresses for you
  • Specifically targeted: When those leads surf the web, we deliver your branding message in front of them, on the sites they visit
  • Zero waste: Unlike other advertising, IP targeting ONLY hits the consumers you have identified
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Topics: ip marketing, ip targeting platform, ip targeting

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Leveraging our expertise with inbound marketing, digital mediums and years of traditional marketing experience, Strategis produces thoughtful and fully integrated campaigns that instill awareness and trust in your brand.

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