Successful marketing demands that the product or service be located in the right place. In fact, that's one of the 4 P's of the marketing concept. Traditional marketer advertising efforts struggled with getting their message to their preferred audience, and considered reaching a small percentage of potential customers a victory. For example, a billboard may reach tens of thousands of people, but the message may only be relevant for a few dozen.
With the evolution of digital marketing, IP targeting is now an integral tool to secure your product's place. Clever marketers understand and commit time to making sure this comes to fruition.
Understanding the important of Internet Protocol (IP) targeting, how it benefits your company, and the potential ethical concerns are as easy as 1-2-3.