3 Effective Bank Website Design Elements that Increase ROI

Posted by Lindsay Borgen on April 9, 2015

A bank website design is often the first impression people get when considering doing business with your bank.  With 87% of people in the US turning to an online search engine to research prior to a purchase decision, it is important to design a website that will get you the most return on your investment and create a good first impression. By creating a website with effective design elements and an easy-to-use navigation system, you will create the most enjoyable experience for the end user and find you are able to attract and retain more customers.

Make your website responsive

People are always on the go and want to be able to access their finances and banking wherever they are.  That means mobile banking services are a must for any financial institution that wants to give their customers 24-hour convenience and the best service. By creating a bank website design that is responsive, meaning your website adapts to fit whatever device it is being viewed from, your customers always have the ability to easily navigate your website for the information or service they need.


Make your website unique

If you really want to connect with your customers, then make your bank website design uniquely personal.  Rather than going with a traditionally designed banking website that looks and feels all about business, choose a theme that reflects the lifestyle and topography of the location you’re in. In the majority of households, females are making the financial transactions and decisions; therefore having a inviting and slightly feminine color palette for your site will be most effective in engaging your target audience.

Make your website easy to navigate

Nothing is more frustrating for a consumer than visiting a website and not being able to locate the information or service you are looking for. This is especially true in the financial sector, and having an easy-to-navigate website is essential for client attraction and retention. A well organized navigation bar with a search feature is ideal to ensure that users are getting the experience they want when visiting your site and don’t just bounce away from the homepage.

While this is just a sample of effective banking website designs that help get you improve your website ROI, each bank and the customers they serve are unique. Utilizing services such as Google Analytics to gather user data and continually optimize your site is also essential for success and in proving ROI.

For more information about how to prove ROI on your website and marketing efforts, download our free eBook!

Marketing ROI for financial Institutions

Topics: Responsive Design, web development, web design, Financial Marketing, Bank Marketing, Financial ROI, Bank Websites

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