Ever wonder if your retail liquor store(s)’ marketing plan is working?
Better yet do you even have a marketing plan? Are you heading in the right direction? Are your marketing dollars being spent effectively? We’ve taken the guess work out for you so wonder no longer!
1. Millennials, Millennials, Millennials everywhere and not a single alcoholic beverage category missed.
Millennials have surpassed or are on the verge of surpassing Baby Boomers in their penchant for Liquor, Wines and Beers. They are the driving factor in the spike in sales of Bourbons, High End Wines and Craft Beers. With more Millennials reaching legal drinking age every year, this trend stand only to grow into the future with no end in sight.
2. It’s the Internet Buddy!
It only stands to reason with the increase in younger drinkers that marketing of alcoholic beverages has began migrating to the internet. And although it can be restrictive, there are a myriad of options for online advertising. Be it Facebook, Youtube or Google Adwords, this is where you need to be. If you want to maximize success it is no longer an option or something you can put off into the future. The future is now my friend?
3. Don’t Forget About “Old” Faithful.
Yes I said it, don’t forget about the Baby Boomers. They still make up just under half of the consumers of alcoholic beverages. They have been a loyal base and with the oldest boomers living another 14 - 15 years on average, there are still plenty of purchasing years ahead. So yes, you must continue to advertise in traditional media. Don’t throw those newspapers out just yet.
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