Your website is often the very first impression people get of your company and brand. It tells visitors not only who you are and what you can offer, but the quality of the website itself plants an image of the quality of your product or services in the heads of your customers. Not only that, but studies have shown that website visitors typically decide if they like a website within seconds, and can leave before a minute's time if they decide it's not working for them. You want to be sure that your website is making the right impression; doing so will attract potential customers and retain them in the long run.
If you're in charge of your financial institution's website and you've decided that a website redesign is the best way to go, take these four tips about financial website templates to heart:
- Make sure it works across all platforms (e.g., all smartphones, tablets, laptops, etc.), which is collectively called responsive design. Choosing a financial website template that's compatible with all of today's technology will help attract and retain customers no matter where they're accessing your website from. The last thing you want to do is choose a template that doesn't work on all mobile phones or isn't suitable for an iPad.
- Ensure that the menus and other features work smoothly and are easy to navigate. You don't want frustrated customers who can't find where to log in, how to view their statements, and etcetera. Content should be divided up logically.
- Make sure the template provides visitors with all of the tools they need. Banks and other financial institutions often times provide a wide variety of online banking and financial planning tools to help visitors access the information they really need. This can include—but isn't limited to—budgeting software, mortgage calculators, "talk to a specialist" options, banking statements, and wire money services.
- Take caution when choosing a color scheme. As a general concept, websites shouldn't have a dark, foreboding color scheme unless the content is dark and foreboding. A fluid, airy type of color scheme works better for a professional financial website and conveys a more professional feel. Financial website templates shouldn't have too many colors, either.
In short, a financial website template should have a professional look and feel, be easy to navigate, have a variety of banking tools, and should have a fully-functional responsive design.
If you are thinking of redesigning your financial institution's website, sign up for our FREE website audit to identify areas of opportunity and improvement on your current site to utilize during development.