How effective is your credit union website? An important part of increasing marketing ROI for financial institutions is creating a website that appeals to the target population. In order to be effective, credit union websites need to be both attractive and easy to navigate for visitors and current members.
Here are some proven ways to increase web traffic, and ultimately ROI, to your credit union’s website:
1. Create a clean website design that’s easy to navigate
Credit union websites should make it easy for users to find what they are looking for. People want their banking to be simple; therefore, it’s important to make sure that the website reflects this simplicity. If a website is hard to navigate, users will be less likely to explore your content and ultimately less likely to become a member.
2. Use bright, eye-catching colors
When it comes to a credit union website, an attractive design can go a long way. Using bright colors that are consistent with your branding makes the website more appealing and personable. Remember, the design should be inviting but not obtrusive.
3. Don’t forget to include content that’s geared toward women
Women make up a large portion of credit union target markets and members, and credit union websites should reflect this. When writing content, choosing color schemes or creating promotions, use language and design that appeals to the female demographic, as they are most likely making the household financial decisions. Forgetting this significant population means missing out on an opportunity to reach an important demographic.
4. Provide a responsive website that works on every device
Mobile web traffic is on the rise and shows no sign of slowing down. As technology continues to improve, more and more people are banking on the go using their smartphones, tablets, and laptops. It’s essential that credit unions develop responsive websites that work well on every device and fit screens of all sizes.
An effective website design can be the difference between a credit union that’s surviving and one that’s thriving. Periodically assess your credit union’s website to find ways that you can better reach and appeal to your target market. For more information about proving the ROI for your credit union’s website, download our free eBook!