A Marketing Snapshot: IP Targeting vs. Pay-Per-Click

Posted by George Irish on November 16, 2016

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Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. 

How do we make certain we aren't wasting our budgets, reaching the wrong audience, and missing return on investment (ROI)?

Many of us have tried Pay-per-click (PPC) marketing, and may have seen results. However, when it comes to online marketing, is this plan giving us the biggest bang for our budgets? 

Maybe not. 

If your company is attempting to boost the number of conversions and increase awareness , you need to look into IP targeting. This is true even if you are a proponent of PPC. Let's contrast PPC with IP targeting from a few angle. 

#1: On one hand, PPC may reach your audience, but you are still faced with many wasted impressions on people who have no interest in purchasing from you. On the other hand, IP targeting delivers highly targeted ads to specific individuals based on their Internet Protocol (IP) address. Less waste helps you make the most of your advertising budget. 

#2: The BOT plot. With PPC, your ad clicks may be coming from bots, not real people! Conversely, IP targeting is in front of real, buying human beings. Again, your ad budget makes the most of every impression this way. 

#3: Greater ROI. Targeting consumers through their IP addresses drives a greater number of buyers to you, saving marketing and sales time and potential decreasing sales cycles. PPC is such a broad initiative, lower click through rates and unqualified buyers can clog up sales efforts and waste time that could otherwise be spent on revenue-boosting actions. 

From each of this points, IP targeting comes out as the better investment. 

All this may sound a bit like science fiction, because the concept of online advertising is still much newer than traditional advertising. If you want to try IP targeting to rev up your conversion rate and product ROI from your online advertising efforts, there is no need for you to be the expert.

Contact us today, and we will help you create, manage, optimize, and analyze successful campaigns with our state-of-the-art IP targeting platform. 

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Topics: ip marketing, ip targeting platform, ip targeting

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