I didn’t always have a passion for networking on LinkedIn.
After I graduated, the CEO of the company I was working for tasked my colleague and I with bringing in business from some of the biggest BPO's in Massachusetts.
We made a list of 20 prospective companies, and divided it.
Four months later, I met with C-level executives from 9 out of the 10 companies on my list. My colleague only managed to meet with one company.
That's a big difference, right? I bet you're wondering how I did it.
He made cold calls and sent emails. I used LinkedIn.
With the advent of social media platforms, social selling emerged as one of the strategies for carrying promotional messages. Businesses are increasingly using social media sites to reach their clients and appeal to prospects. However, every business should know what to look for in social selling consultants. The following characteristics can help you identify a fake social selling expert.
They do not walk the talk
A great consultant or expert will have a social media account that reflects their knowledge and experience in the field. Their LinkedIn account should feature enough connections, their Facebook account should include a good number of friends, and they should have enough followers on Twitter. Their knowledge and expertise should be evident from their social media accounts and pages.
Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded.
Here are seven planning tips to build a high-yielding marketing strategy.
Plan your brand. Banks and credit unions that aren't recognizable because of lack of branding lose steam fast. Your logo, marketing material, website, email templates and company voice must be cohesive and uniform. Create a branding guide and make certain everyone follows it to the letter.
Social selling is a powerhouse in today's purchasing environment. More decision makers than ever before are researching their purchases and making connections on social media platforms. Companies without a social media presence are missing out on valuable opportunities.
Done right, social selling allows companies to reap great rewards. Strategically set your social selling initiatives up so that your company reaches and surpasses its goals. Here are 4 key ways to do it.
#1: Identify opportunity through social listening.
Companies make a detrimental mistake when they fail to listen to their target audience. Outline a consistent plan that monitors the social media platforms where your audience is present. What are their pain points? What questions are they asking? Understanding your targets through their social media chatter gives you a leg up on your less social media-savvy competitors.
#2: Showcase your industry expertise.
People want to work with pros, and that is how your company needs to set itself apart. Take to social media channels to share content such as informative blog posts and educational videos that address your prospects' pain points. Show them you understand, and your company is the best choice to help alleviate their issues.
Topics: social selling