George Irish

Recent Posts

4 Key Ways to Reach Your Goals with Social Selling

Posted by George Irish on January 30, 2017


Social selling is a powerhouse in today's purchasing environment. More decision makers than ever before are researching their purchases and making connections on social media platforms. Companies without a social media presence are missing out on valuable opportunities.

Done right, social selling allows companies to reap great rewards. Strategically set your social selling initiatives up so that your company reaches and surpasses its goals. Here are 4 key ways to do it.

#1: Identify opportunity through social listening.

Companies make a detrimental mistake when they fail to listen to their target audience. Outline a consistent plan that monitors the social media platforms where your audience is present. What are their pain points? What questions are they asking? Understanding your targets through their social media chatter gives you a leg up on your less social media-savvy competitors.

#2: Showcase your industry expertise.

People want to work with pros, and that is how your company needs to set itself apart. Take to social media channels to share content such as informative blog posts and educational videos that address your prospects' pain points. Show them you understand, and your company is the best choice to help alleviate their issues.

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Topics: social selling

Ways to Use Content While Social Selling

Posted by George Irish on January 9, 2017

When people are thinking about buying a product, even if their question or concern has been covered and answered in the past, they want to feel like they are the only person with that special concern.  And that's okay!  WIth social selling it is important to create an individual, unique conversation with each potential buyer.  This shows that the sale is less about the product, and more about the relationship.   As explained earlier, having a relationship with a person you know and trust is more than half the battle in completing a successful sale.  So how is this accomplished?

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Instant Social Selling Tips For Success

Posted by George Irish on December 20, 2016

The rise of social selling has been rapid and well recieved. When used correctly social selling has been proven to be very beneficial and effective for generating high quality leads. It has been a great alternative from the traditional cold emails and telemarketing camapigns many seem to have grown accustomed to. To get the most out of social selling there are minor but crucial tactics that can make or break your efforts. Here are 5 tips to remember when socially selling.

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Topics: social selling, social selling tips

IP Targeting as the Newest Way to Ensure B2B Success

Posted by George Irish on December 13, 2016

If you're looking to increase the ROI of your campaigns, there are a number of ways you can go about it. You can be sure to choose a holistic, commercially-focused way that is focused primarily on marketing mix modeling, using IP targeting to make your move in marketing. This way, as an analytic organization, you'll get a better read on the ROI of your marketing investments. If you use a fact-based marketing solution to increase your ROI, you will see about 40% improvement in your effectiveness at marketing.

There are some things that the marketing of ROI has a need for now, that perhaps it did not have a need for in the past. These things include: increased speed, granularity, and business reporting that is holistic. Now, in today's world, how marketing mix modeling is practiced is different, and the focus is now on commercial effectiveness. This enables a company to focus on better ROI, hands down, and this includes IP targeting.

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Topics: ip marketing, ip targeting

Three Key Benefits of Adding IP Targeting to Direct Mail Campaigns

Posted by George Irish on December 12, 2016

Reaching qualified leads easier, with less of a financial investment sounds too good to be true right? Not so! IP targetingreturns robust results at a fraction of the cost of other online advertising options.

What is IP targeting? It is the marketing strategy of pinpointing a potential buyer's computer IP address, and then sending them ads specifically designed to get their attention. By adding IP targeting to direct marketing campaigns, companies can leverage their message to specific leads faster than ever.

Here are three key benefits of adding IP targeting to direct mail campaigns.

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Topics: ip marketing, ip targeting platform, ip targeting

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