In addition to the page and the group page, Facebook now has community pages.
This function will separate the brands and businesses from pages like MY SISTER SAID IF I GET ONE MILLION FANS SHE WILL NAME HER BABY MEGATRON, and I hate it when I flex and my shirt rips.
If the community page gets thousands of fans/members, it'll turn into a wiki that is managed by members of that community.
Also from Facebook this week, you will soon "like" brands rather than be a "fan" of them. Mashable explains here. This is a band-aid to the problem created when i would like information from The Official Days of Our Lives Page , but I don't want my friends to think I'm a fan . I've got an image to maintain, ya know.