Many companies have integrated social media into their advertising campaigns. The Levi's brand however, is the first to introduce social plugins into their online shop. By doing so, Levi's has created a "social shopping experience."
Online shoppers can choose to "shop socially" and customers can share Levi’s products with their friends, “Like” them, or find “Top-Liked” products across their network. It's a simple one click process to connect to Facebook.
Mashable.com reports: Jodi Bricker, Vice President of Digital for Levi’s Americas said, “We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s products with friends.”
Will this be the start of something new for retail brands? Tell us what you think about this and if you'd use it while shopping online.