written by Adam Cupples (@ACupples)
Everyday I see my Facebook friends “liking” everything from TV shows to Spamburgers, or becoming "fans" of the Black Eyed Peas,"finding $20 on the ground", or "doing the Single Ladies dance when no one's looking"...okay, not sure if that last one is really a group, but I'm sure it is... but did you know the average Facebook user is connected to 60 pages, groups and events.
Now, I ask you, how many do you really, really, really like? I mean, not just "like" with a click, but what are you truly passionate about? What news do you look forward to in your news feed? Is it Dunkin Donuts, Victoria's Secret (hellooooooooo), Kohl’s, or your local coffee shop, e.g. , Coffee Shack, Marshfield (shout out, haaay)?
More and more companies are creating a Facebook presence for their loyal customers while trying to entice potentials. Shameless plug coming: I can do that for your business! Developing strategies and content is a forte of ours..anyway... the goal of any social communications strategy is to increase awareness but also develop a “fan base” or have you become a “Raving Fan” about a service, product and tell everyone you know about it.
BUT why do you “like” certain places, companies etc….Is it because you can get a free donut or 20% off? Do you even need an incentive?
What would make you really, really, really “Like” me (Facebook that is)?