Attention all iPhone and Android users:
If you haven’t made an account on Instagram, then you probably should, especially if you love photos. That’s what Instagram is all about, sharing photos. You may be groaning about another social media website and more photo sharing, but what makes Instagram so special is that you can apply filters to those photos. Facebook sure thinks it's special because Instagram was recently purchased by the social media giant for $1 billion.
The photo sharing app has exploded recently and people are all over it. But what is it about Instagram that makes it so interesting? Well, the photos themselves are interesting. They tell a story. Instagram’s main method of communication is sharing photos, so people post the best photos they have for the day. For example, celebrities like @Rihanna and @justinbieber will post:
- A photo that tells a story.
- A picture with a new article of clothing.
- A picture of you lounging at home.
Celebrities like Drake and Taylor Swift, among others, post pictures of their work, behind the scenes, and some photos from their daily life. This shows that they are people above all else. In common with people, brand pages can:
- Post pictures of their location. Burberry, “A 156 year-old global brand with distinctly British attitude”, has pictures of a London sunset.
- Post pictures pictures of events. Burberry has a few photos about an event in Taipei, while Urban Outfitters had a nail art event.
- Post pictures of special deals. Urban Outfitters has a photo promoting a giant Vans shoe giveaway.
There are certainly various ways to gain followers, but some of those ideas can certainly help. Most importantly, keep things interesting.
And I know you're asking yourself, "Who's that male model in the Instagrammed photo above?" Ehh, just some guy.