You’ve liked brands, you’ve written on their wall, and coming soon, you’ll “want” some of the products they have to offer. The ubiquitous social networking site has been rumored to be testing a “Want” button that will allow brands to gauge how desirable their products are. This is another stride that both Facebook and retailers are taking to enhance the E-commerce side of social media.
The Want button has tremendous potential to be a hit. Similar to the like button, the name speaks for itself. Because of this, “Want” can fit in perfectly with Facebook's “easy-to-use” brand image. The real winners of this innovation are the brands themselves. With an average of 483 million people logging on to Facebook every day, the brands have an unrivaled marketing research tool in which focus groups and research surveys can’t compare.
Facebook “wants” can also be a fantastic tool for friends and families trying to find the perfect gift for birthdays and the holiday season. Instead of giving the friend the generic retail chain gift card, Facebook users can now buy a gift he/she will really enjoy. Be on the lookout. “Want” can change the way we communicate on Facebook just as “Like” did in 2009.