With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is not to mention the innovative channels of communications that have completely changed the way that we interact with one another and with brands.
Although there are many different pieces of technology, apps, and tactics that aid in our day-to-day marketing efforts, we’ve chosen to narrow down our favorites to a list of five:
1. HootSuite: A social media manager’s savior, HootSuite is a helpful tool when handling the social accounts of various clients. From Facebook to Foursquare, any major corporation or small company can manage and track their social footprint amongst followers. With this tool, you have the ability to schedule up to 200 posts across all social media accounts with just one click, in addition to analyzing the effectiveness of your social outreach. While there are many different social media management apps on the market, HootSuite has always been our go-to tool.
2. Google AdWords: When it comes to enhancing your clients’ online presence, Google AdWords are of great importance. The science behind Google AdWords lies in Google’s “contextual targeting technology”, which only displays your online ad to people are searching for content related to your offerings. You can also tailor your reach to target people of different demographics, from various geographic regions, and even during particular times of the day. This particular piece of technology, allows us to do a more efficient job at targeting the right audience for our clients’ messages.
3. Google Alerts: If you’re looking to keep track of news pertaining to your company or brand, Google Alerts is another useful tool. You can simply enter a query topic(s) and have Google scan and deliver web results as often as you’d like. This is especially helpful when tracking your online reputation and/or staying up-to-date about your competitors or developments in your industry.
4. Search Engine Optimization (SEO): Search Engine Optimization or (SEO) is the process of increasing traffic to your website through search engines like Google or Bing. A number of ranking factors are taken into consideration when boosting your web search prominence including, page content, external links, and social media shares, amongst others. Given the immense amount of emphasis that is placed on a brand’s web presence, SEO is crucial to maintaining a prominent image online.
5. Basecamp: For a marketing communications agency with many clients, Basecamp project management software is a must-have when it comes to organization. Keeping all project members in the loop, Basecamp offers an array of features including management of task assignments and sharing important documents and files.
As the marketing industry evolves and changes, we look forward to even more developments that can aid us in executing the most effective tactics for our clients. In the meantime, share your most favored online marketing tools in the comments below or via Strategis’ Facebook or Twitter, adding the hash tag #happytechsgiving.
…And of course, Happy Thanksgiving from all us here at Strategis… :)