Without a doubt, the competition in the financial services industry is especially tough. Therefore, credit unions need to find ways to improve their overall marketing strategy and step up their game to beat out the competition and build up their market base.
While each day it is becoming harder to implement successful and unique marketing tactics, credit unions can still remain competitive by remaining up-to-date with cutting edge marketing strategies and campaigns. Here are some examples of the latest and greatest marketing ideas for credit unions you should incorporate into your overall strategy.
Traditional marketing methods involve mass messaging that directly markets a business’s products and services to the customer. However, since consumers are bombarded with advertisements every day, the effectiveness of such methods has diminished. Inbound marketing has proven to be far more successful for credit unions and other financial institutions.
Inbound marketing involves attracting customers to you, rather than pushing messaging onto them. The best way you can do this is by providing consumers with useful information that is commonly sought out via a blog. Content should be centered on researched keywords that target customers use to search for products and services that your credit union offers. If you play your cards right and include information capture forms on your posts, those who visit your website or blog for information may become members of your credit union.
Search Engine Optimization (SEO)
All credit unions should have a strong online presence via a responsive website and frequently updated blog. Unfortunately, developing your website and publishing valuable content is only half the battle. It is also necessary to optimize your content for search engines like Google, Yahoo and Bing. That way, your content will appear highly in search results for a particular keyword. SEO typically involves hand-selecting keywords and embedding these keywords throughout your website and blog content in a way that is natural.
Social media is another excellent platform for establishing an online presence. These days, just about everyone is on social media. Therefore, creating a presence for your credit union on Facebook, Twitter, and Instagram is an excellent way to draw potential customers to you. Additionally, paid social media advertising allows you to target customers in your credit union’s exact geographic coverage area, as well as allows you to serve customize ads based on demographics such as age, gender, interests, and more. Paid social media advertising is also accompanied by insights and analytics so that you can continually optimize and prove the ROI on your campaigns.
Implementing new, cutting edge marketing ideas for credit unions will help you speak to your target market, attract more customers and impact your credit union’s bottom line. If you’re interested in learning more about digital marketing opportunities and proving their effectiveness, download our eBook now!