Do You Know the 3 Characteristics of the Best Bank Websites?

Posted by Lindsay Borgen on March 5, 2015

A great deal of strategy goes into the design and function of a banking website. However, when it comes to the best bank websites out there, there are 3 important characteristics that they all share. Including these characteristics into your website design and development is extremely important and will lead to higher web traffic and a better user experience.

Responsive Design

These days, more people are accessing the internet on their mobile devices (smartphones and tablets) than ever before. Therefore, it's simply not enough to have a website that is only optimized for a traditional desktop or laptop computer.

Implementing a responsive design for your bank website is a must. This will allow users to see a clean, optimized version of the bank's website no matter what type of device they're viewing it from. Responsive websites are coded to fit to any size device viewing it and give users a better experience, lowering your bounce rate and making it easier for users to explore your content.

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Ease of Navigation

Users will become easily frustrated if they aren't able to find the information they are looking for easily on your site. As such, the best bank websites have well organized navigation bars that are not overwhelming, have well laid out pages, and are set up to cater to how users navigate the site. The average user should be able to get to the most widely utilized features and pages of the site from one well organized navigation bar.

Welcoming Colors

The importance of color schemes is often overlooked when it comes to planning a bank's website design. If you look at many bank websites, you can see that blue is a prominent color that is commonly used. Blue is seen as a calming color and is also associated with business. However, with women being the primary financial decision makers, it is important to incorporate light, bright and welcoming colors that appeal to the female demographic.

By incorporating responsive design, effective navigation, and welcoming colors, banks can make their websites more enjoyable for users, increase web traffic and gain more customers. For more information about gaining more customers through your website and how to prove your marketing ROI, download our free eBook now!

Marketing ROI for financial Institutions

Topics: Responsive Design, web development, web design, Financial Marketing, Financial ROI, Bank Websites

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