Creating and executing a successful marketing strategy that shows solid return on investment (ROI) presents several challenges. Even an experienced marketing team can end up making costly mistakes. Hiring a Business-to-Business (B2B) marketing agency can assist in staying on a path that engages and converts prospects into leads.
Here are 5 common mistakes that can befall a marketing strategy.
#1: Cohesive message/voice. Successful marketing strategies must portray a voice that is consistent throughout the process. By not planning effectively, marketing can end up with campaigns that don't engage their buyer.
#2: Understanding your buyer. Knowing the needs and motivations of your buyer is one of the most pivotal aspects of whether a marketing strategy succeeds or falters. A B2B marketing agency can help you nail down your buyer and the type of content that will engage them. This can save you many hours of wasted time.
#3: Focusing on only one engagement style. It is easy to favor the type of engagement your marketing team understands best. Focusing only on email marketing and foregoing social media engagement, or depending only on social media marketing and failing to create an optimized website will end up yielding paltry results. Implement a variety of engagement styles into your marketing strategy.
#4: Marketing to companies, not people. Failing to design campaigns with the specific buyer in mind will not produce the largest conversion rate possible. The same thing goes for content that may be informative but is not enticing. A B2B marketing agency can assist in designing content your prospects will devour.
#5: Failing to devote proper time to analytics. Reviewing and quantifying marketing results is one of the most important marketing objectives, and also the one that is easiest to skip. Marketing initiatives won't thrive unless the team figures out what returns results and what does not. Shakira said 'hips don't lie'. Well, neither do numbers.
Marketing should take great measures to avoid these five costly mistakes. If your team encounters problems or seems to be going down the wrong road, consult an experienced B2B marketing agency to help get you back on track.
Download our eBook and find out how to optimize your ROI with demand generation.