How to Create an Engaging Financial Services Website

Posted by Lindsay Borgen on August 29, 2017

As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial institution.

When designing a financial services website, keep in mind that the most effective way of connecting with people is through a telling story with your site and personalizing your brand. You can achieve higher engagement rates from visitors by providing them with content they can relate to. These higher engagement rates translate into higher conversion rates, which in turn lead to higher revenues for your institution.

The following are three critical features and design elements that need to be integrated in your financial services website to drive traffic, create engagement and ultimately turn users who visit your site into customers.

Proper Organization & Easy Navigation
Needless to say, it’s easy to navigate a well-organized financial services website, or any website for that matter. It needs to be easy for users who visit your site to find the information they’re looking for, as well as easy for existing customers to log in and carry out basic financial functions. Satisfying both segments is important for drawing in and retaining customers. An aesthetically pleasing, easy-to-understand user interface that delivers an unrivaled user experience will encourage high engagement from both current and prospective customers.

Site Responsiveness
Mobile internet usage continues to trend upwards; and if you aren’t serving a mobile audience, you’re missing out on huge opportunity. An increasing number of users are accessing financial services websites from smartphones and tablets, and research has shown that mobile users are an impatient lot. Making your website responsive to best fit whatever screen it is being viewed from is essential is providing users with a satisfying experience on your website.

Clear, Concise & Engaging Copy
Financial websites can tend to be overly wordy, stale and very professional. Engaging copy will encourage users to spend more time reading the content you display and help them build a connection with your brand. Additionally, concise website copy that fully explains your brand, product and services is what potential customers are looking to consume and will hold their attention.

All of these factors are extremely important in creating a financial services website that attracts and retains customers for your intuition. To learn more about financial website design and get a free audit of your institution’s website, click the button below to schedule an appointment.

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Topics: Financial Marketing, Financial ROI, Bank Websites, Credit Union Websites, Financial Websites, Financial Website Design

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