With the advent of social media platforms, social selling emerged as one of the strategies for carrying promotional messages. Businesses are increasingly using social media sites to reach their clients and appeal to prospects. However, every business should know what to look for in social selling consultants. The following characteristics can help you identify a fake social selling expert.
They do not walk the talk
A great consultant or expert will have a social media account that reflects their knowledge and experience in the field. Their LinkedIn account should feature enough connections, their Facebook account should include a good number of friends, and they should have enough followers on Twitter. Their knowledge and expertise should be evident from their social media accounts and pages.
They are a Jack-of-all-trades
The nature of social media is such that there are many feature-rich platforms that are constantly changing at a fast rate. A reliable and professional expert should focus on one or a few of these sites. With Facebook, Pinterest, Twitter, FourSquare, Instagram, Youtube, LinkedIn and SEO serving different purposes, you should hire an expert based on the nature of your business.
They lack the necessary experience
For one to effectively use social media to execute marketing campaigns, they should have the requisite experience in marketing. If you need an expert to help you get appointments, you should hire a person who understands the principles of getting appointments. This experience will give them a head-start when it comes to social selling.
They believe social media is only for young people
Social media has become the sensation of the internet, with people of all ages, social status, and backgrounds using the platforms. If a consultant believes that social media is only for young people, they may not bring the success you seek for your business.
They promise a quick fix
Creating habits that will lead to tangible and long-lasting results takes time. With this in mind, you should be wary of those who claim to be able to make your salespeople social selling masters within a few hours, days or weeks.