The marketing landscape has changed drastically over the last decade. Traditional marketing is not as effective as it once was, and has taken a backseat to other marketing strategies, such as inbound marketing.
Some businesses in the financial sector have adopted this new way of attracting and retaining customers; but some have resisted, continuing to do things the way they always have, with increasingly unimpressive results. Inbound marketing, on its own or in conjunction with traditional strategies, has proven to be an effective way for banks and other financial institutions to market their products and services in a non-intrusive, economical and effective way.
What Is Inbound Marketing?
Inbound marketing is about attracting an audience, providing value and building relationships. It encompasses a variety of activities, including blogging and social media. It's talking to your ideal customer in a way that they understand, helping them solve their problems, giving them information that they need and are searching for, and engaging with them on a personal level.
What Are Some Inbound Marketing Tips For Banks?
Consumers of financial services have so many options available to them, so it is important that you make sure your brand stands out. Having a seamless experience with a well developed and responsive website, an informative blog that provides relevant information and easy-to-use online and mobile services are essential for success.
Offering your target markets the information they are looking for and tools they can use will create goodwill with your brand and make consumers trust you. Converting visitors on your site by offering a free eBook download on a landing page is a great way to collect information from leads without making the process seem “sales-y”.
Social media is another important element of an inbound marketing campaign. Post regularly, respond to questions and comments and share relevant information. Connect your social media accounts to your blog and share your posts on your social media channels. Create a sense of community within your blog and social media audiences.
Banks and financial institutions that implement a cohesive inbound marketing plan will experience an increase in web traffic and conversions. Inbound marketing is easily trackable and metrics can be used for further optimization of the strategy or to prove ROI on your marketing budget.
Inbound marketing is the future, and innovative financial institutions are beginning to adopt this method in conjunction with traditional marketing efforts. For more information about inbound marketing and proving marketing ROI for financial institutions, download our free eBook!