In today’s technological age, it is imperative that companies digitally market themselves and connect with prospective and current customers online. The majority of people use online search engines to find, examine, and compare products and services; and when it comes to credit unions, members are managing their money via smartphones, apps and computers as opposed to walking in.
While many credit unions stick with traditional marketing strategies, the possibilities are endless if your organization takes advantage of the many creative and effective advertising ideas for the digital space. Consider the following unique, compelling, and innovative digital marketing ideas for credit unions to better compete in the vast financial services industry.
One particularly successful marketing strategy to draw customers in to your brand is inbound marketing. Instead of delivering a broad message to a wide audience in an already crowded marketplace, attract customers by providing them with the information they are searching for online. Through strategic keyword research and relevant blog posts, you can put your credit union at the forefront of search listings and create an authoritative brand that customers can trust. Calls to action, relevant offers and lead generation forms help convert blog visitors into credit union members, and these inbound marketing efforts are completely trackable through analytics to prove ROI.
Search Engine Optimization (SEO)
When it comes to blogging and other website content, credit unions should consider search engine optimization (SEO) campaigns to increase their visibility. Regardless of your site's elaborate detail and organization, it may disappear into the endless black hole of the web without the use of relevant title tags and keywords. Reinforce your institution's name, its services, location, and other pertinent information with meta tags and descriptions. Many credit unions outsource SEO efforts due to the highly sensitive search engine algorithms, back-linking and keyword research involved for it to be successful. However, ranking for relevant keywords in search engine results is essential, and SEO reporting can help prove the ROI on your budget.
Social Media & Paid Social Media Ads
There's no better way for credit unions to reach their existing and future members than to connect with them via social media. The average American accesses multiple social media sites daily, and recent findings show that people are now logging onto Facebook and other communication platforms more than any other Internet activity. While you can quickly gain an audience through targeted paid social media ads, you can also gain visibility by devising a unique, creative grassroots campaign. Traffic to your website can explode overnight with just one successful viral campaign on Twitter or Facebook. Capture the attention of users by creating custom social media contests, partnering with community events and more.
Employing smart, conscientious digital marketing strategies will not only increase customers, but can also help prove your credit union's ROI on its marketing budget. For more information about proving ROI on your marketing strategies, download our free eBook now!