A large part of a bank’s success depends on the marketing strategy and efforts that are employed. Internet marketing is one of the most important components of a comprehensive bank marketing strategy, with more than 80% of consumers turning to a search engine to find the products and services they are looking for. Utilizing these 10 best bank internet marketing tips can help strengthen your bank’s internet marketing efforts and also help you prove your ROI with digital analytics.
1. Establish Social Media Accounts
Social media accounts help establish your brand presence in the online space and allow potential and current customers to interact with your brand. Having profiles on major social media platforms such as Facebook, Twitter, LinkedIn and YouTube will also give your brand personality, help make your brand an authoritative financial source, and spread your content to target markets.
2. Run Email Marketing Campaigns
Email marketing campaigns are not only a great way to keep customers up to date on happenings at the bank, but are also a great tool to reach new target markets or cross sell products and services to current customers.
3. Create a Video Series
Video is a powerful marketing tool because of its rising popularity and its ability to captivate the audience visually. Funny, witty and out of the box videos that are still informative and provide relevant information are a great way to reach potential customers. Uploading a video series to YouTube also allows users to share it with their audiences and spread it organically.
4. Implement Search Engine Optimization (SEO)
With over 80% of internet users taking to a search engine to search for the products and services they need, it is essential for your bank’s website to rank for relevant search terms. Search Engine Optimization (SEO) campaigns involve multiple strategies to rank for targeted keywords, and many banks enlist the help of a marketing agency to handle SEO efforts. SEO campaigns can be tracked and measured using analytics and search engine ranking reports to prove ROI.
5. Add Business Listings to Online Directories
Adding listings to popular online directories such as Google, Yelp, Yahoo, etc. helps your SEO efforts as well as displays your business when users are searching for the services you offer. Adding business listings to popular online directories is one of the easiest bank internet marketing tips to implement.
6. Create a Blog
Providing consumers with information and solutions they are searching for via a blog and relevant posts is an extremely effective online marketing tactic. Keyword research is a key component to blogging and will help strengthen your SEO strategy. Publishing blog posts and promoting them via social media as often as possible is the best way to generate traffic to your blog. Adding a Google Analytics tracking code to the back end of your blog can help you track traffic, interaction and more.
Implementing these 6 bank internet marketing tips can help improve and optimize your bank’s online presence and marketing efforts. Additionally, utilizing online marketing strategies can help you prove the ROI on your marketing efforts. For more information about proving ROI, download our free eBook now!