Digital Marketing Techniques for Small Business Banking Account Acquisition

Posted by Lindsay Borgen on March 21, 2017

Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital marketing strategies. Gone are the days when you could rely on strictly print advertising to reliably drive the number of new business checking accounts up. In today's market, companies need to go where their target customers are: online. Most business owners are spending time online, whether for business or personal reasons, and savvy banks are utilizing digital marketing to reach them.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Proving Marketing ROI, Bank Digital Marketing, b2b bank marketing

How to Identify Fake Social Selling Consultants

Posted by George Irish on March 16, 2017

With the advent of social media platforms, social selling emerged as one of the strategies for carrying promotional messages. Businesses are increasingly using social media sites to reach their clients and appeal to prospects. However, every business should know what to look for in social selling consultants. The following characteristics can help you identify a fake social selling expert.

They do not walk the talk

A great consultant or expert will have a social media account that reflects their knowledge and experience in the field. Their LinkedIn account should feature enough connections, their Facebook account should include a good number of friends, and they should have enough followers on Twitter. Their knowledge and expertise should be evident from their social media accounts and pages.

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Topics: social selling, Bank Lead Generation, social selling linkedin, social selling consultant, b2b bank marketing

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