There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to reach their potential customers. Target customers of your bank most likely spend ample amounts of time on Facebook, which opens the potential for reaching them where they’re already consuming online content.
Marketing and customer acquisitions are extremely important in the ever-competitive banking industry. Besides, marketing can be very complex and involved, especially for banks that have so many other duties and objectives to fulfill. Working with an agency can help bring your bank's marketing to the next level and create more impact on your bottom line. Below are the top five reasons to hire an ad agency to handle your bank’s marketing efforts.
Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital marketing strategies. Gone are the days when you could rely on strictly print advertising to reliably drive the number of new business checking accounts up. In today's market, companies need to go where their target customers are: online. Most business owners are spending time online, whether for business or personal reasons, and savvy banks are utilizing digital marketing to reach them.
Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracking and proving ROI is essential to any digital marketing campaign. If you aren’t able to accurately quantify the results of your marketing, it is impossible to make good decision about future marketing expenditures. So the question is – how are successful bank and financial institution marketing executives proving ROI?
Gone are the days where bank marketing merely consisted of a few shiny tri-fold brochures along with print ads and/or a sponsored event. In today's digital world, most of a bank's customer base spends time online, and this is where advertising dollars need to be directed to get the best return on investment. The good news is that much of online advertising is appreciably cheaper than print ads, and in many cases you only pay for the impressions or actions that are created. The bad news is that there is a slight learning curve and technology adoption period to overcome. Here are the top marketing online strategies for banks that will help you create and prove ROI.