Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracking and proving ROI is essential to any digital marketing campaign. If you aren’t able to accurately quantify the results of your marketing, it is impossible to make good decision about future marketing expenditures. So the question is – how are successful bank and financial institution marketing executives proving ROI?
Gone are the days where bank marketing merely consisted of a few shiny tri-fold brochures along with print ads and/or a sponsored event. In today's digital world, most of a bank's customer base spends time online, and this is where advertising dollars need to be directed to get the best return on investment. The good news is that much of online advertising is appreciably cheaper than print ads, and in many cases you only pay for the impressions or actions that are created. The bad news is that there is a slight learning curve and technology adoption period to overcome. Here are the top marketing online strategies for banks that will help you create and prove ROI.