Why Banks Can Dominate Social Media Advertising

Posted by Lindsay Borgen on June 8, 2017

In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.

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Topics: Social Media, Bank Marketing, Financial ROI, Social Media Advertising, Facebook Advertising, Twitter Advertising, Social Media Marketing

Facebook Ads for Banks: Are They Effective?

Posted by Lindsay Borgen on April 10, 2017

There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to reach their potential customers. Target customers of your bank most likely spend ample amounts of time on Facebook, which opens the potential for reaching them where they’re already consuming online content.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Bank Digital Marketing, Facebook Advertising

Top Five Reasons to Hire an Ad Agency for Your Bank's Marketing

Posted by Lindsay Borgen on March 28, 2017

Marketing and customer acquisitions are extremely important in the ever-competitive banking industry. Besides, marketing can be very complex and involved, especially for banks that have so many other duties and objectives to fulfill. Working with an agency can help bring your bank's marketing to the next level and create more impact on your bottom line. Below are the top five reasons to hire an ad agency to handle your bank’s marketing efforts.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Bank Digital Marketing, Ad Agency, Marketing Agency

Digital Marketing Techniques for Small Business Banking Account Acquisition

Posted by Lindsay Borgen on March 21, 2017

Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital marketing strategies. Gone are the days when you could rely on strictly print advertising to reliably drive the number of new business checking accounts up. In today's market, companies need to go where their target customers are: online. Most business owners are spending time online, whether for business or personal reasons, and savvy banks are utilizing digital marketing to reach them.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Proving Marketing ROI, Bank Digital Marketing, b2b bank marketing

A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan

Posted by George Irish on March 14, 2017

Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded.

Here are seven planning tips to build a high-yielding marketing strategy.

Plan your brand. Banks and credit unions that aren't recognizable because of lack of branding lose steam fast. Your logo, marketing material, website, email templates and company voice must be cohesive and uniform. Create a branding guide and make certain everyone follows it to the letter.

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Topics: Financial Marketing, Bank Marketing, Marketing Plan

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