As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial institution.
Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones. According to Time Magazine, a website has approximately 15 seconds to engage a visitor. If you want to capture a potential customer’s attention, you need to ensure that your financial website creates a good first impression.
Banking in the digital age is becoming a convenience that travels with customers wherever they go. Banking websites need to offer versatility and ease of use as their standards. Loyal customers as well as new prospective customers may not physically step inside a bank for months, yet they visit the bank's website regularly for a variety of transactions, services, and information. The professional lay-out of a banking website can attract initial visitors, keep their attention, and secure loyal customers. There are three key components to a banking website to assure smooth accessibility and customer satisfaction. They are:
Bank websites are the gateway to happy, informed customers. Smartly designed websites function as a top sales person by reaching wide audiences, answering questions, and guiding users to solutions to their pain points. Dull, complicated sites, on the other hand, can turn customers into irritated former customers who find another bank.
Yes, website design is THAT important.
Here are five significant flaws that may be present in your current bank website design, causing you to lose customers even as you read this!
We're sitting right in the middle of the Internet's Golden Age, the process by which the world's customers transition from using traditional communication to using the Internet near-exclusively to study companies and make purchase decisions. The statistics at every turn paint the importance of a strong business website: online purchases will account for a full 50% of all buyers by the end of the decade, while 9 out of 10 buyers use the Internet to research their decision prior to purchase. As such, when designing a financial website, it's pivotal to design and launch every page in order to best serve user experience and your market niche. How do the right financial web design services help your site achieve better customer interaction and retention?