Your website is often the very first impression people get of your company and brand. It tells visitors not only who you are and what you can offer, but the quality of the website itself plants an image of the quality of your product or services in the heads of your customers. Not only that, but studies have shown that website visitors typically decide if they like a website within seconds, and can leave before a minute's time if they decide it's not working for them. You want to be sure that your website is making the right impression; doing so will attract potential customers and retain them in the long run.
Millennials, those born between roughly 1982-2000, are an enormous group of consumers with high spending power and that differ from other generations in a number of ways. Companies in general and banks in particular face difficult challenges in attracting this demographic to their products and services. The bottom line is that the same ole, same ole will NOT work with this generation!
Redesigning your bank’s website is a huge and extremely important project. It may seem like “just a website,” but so many small details and usability analytics go into creating a good website that caters to the end user. If you’re thinking about or starting to redesign your bank’s website, be sure to incorporate this checklist of essentials into your project!
Choosing a web design service for your financial institution is not something to take lightly. Your company's website is your first chance to make a favorable impression on potential customers. Choosing the best web design firm for your business will take some careful consideration, as skill and talent are not enough. A website design agency should be knowledgeable and have experience in the following elements of financial website design to be a strong contender for your website project.
Does the candidate understand your business?
With so many rules and regulations in the financial sector, it is important to choose a web design service agency that has experience in the financial industry.
The topic of Millennials and their money seems to pop up in mainstream media, the Internet, and business daily. However, banks stand on the cusp of an interesting battle between gaining Millennials and standing behind previous customer acquisition and retention measures. Although an exact statistic is unknown, banks across the country are vying for the attention of Millennials through digital means. Millennials want unprecedented access to their finances, information, and accounts. Millennials spend ample time in the digital world, and banks must improve their website design through several key elements to survive, if not thrive, with a millennial customer base.