Cutting Edge Marketing Ideas for Credit Unions

Posted by Lindsay Borgen on March 25, 2016

Without a doubt, the competition in the financial services industry is especially tough. Therefore, credit unions need to find ways to improve their overall marketing strategy and step up their game to beat out the competition and build up their market base.

While each day it is becoming harder to implement successful and unique marketing tactics, credit unions can still remain competitive by remaining up-to-date with cutting edge marketing strategies and campaigns. Here are some examples of the latest and greatest marketing ideas for credit unions you should incorporate into your overall strategy.

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Topics: inbound marketing, Credit Union, Financial Marketing, Financial ROI, Credit Union Marketing

Innovative Digital Marketing Ideas for Credit Unions

Posted by Lindsay Borgen on June 10, 2015

In today’s technological age, it is imperative that companies digitally market themselves and connect with prospective and current customers online. The majority of people use online search engines to find, examine, and compare products and services; and when it comes to credit unions, members are managing their money via smartphones, apps and computers as opposed to walking in.

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Topics: Social Media, inbound marketing, Financial Marketing, Digital Marketing, Financial ROI, Credit Union Marketing, Marketing Ideas

Credit Union Customer Acquisition Strategies: Is Inbound Marketing the Key?

Posted by Lindsay Borgen on April 23, 2015

The days of blanket or mass marketing are behind us. A new generation of educated buyers and abundance of marketing messaging in the marketplace calls for a more modern approach to marketing. TV and radio spots, direct mail, and in-your-face marketing practices are no longer as effective as they once were. Inbound marketing, pulling your customers in towards your brand through relevant information, is the key piece you need to improve your credit union customer acquisition strategies.

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Topics: inbound marketing, Credit Union, Financial Marketing, Financial ROI, Credit Union Marketing, Customer Acquisition

Inbound Marketing Ideas for Credit Unions to Increase ROI

Posted by Lindsay Borgen on April 17, 2015

 It’s common knowledge that it costs more money to attract a customer than retain one; therefore, customer retention efforts alongside new customer acquisitions are extremely important. In recent years, inbound marketing has proven to be very effective at attracting and retaining customers, providing a higher marketing ROI for credit unions. Below we discuss what exactly inbound marketing is, how it produces results, and how you can increase the ROI on your marketing budget by utilizing these inbound marketing ideas for credit unions.

What is Inbound Marketing?

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Topics: inbound marketing, Credit Union, Financial Marketing, Financial ROI, Credit Union Marketing

4 Ways to Increase Traffic on Credit Union Websites

Posted by Lindsay Borgen on January 23, 2015

 How effective is your credit union website? An important part of increasing marketing ROI for financial institutions is creating a website that appeals to the target population. In order to be effective, credit union websites need to be both attractive and easy to navigate for visitors and current members.

Here are some proven ways to increase web traffic, and ultimately ROI, to your credit union’s website:

1. Create a clean website design that’s easy to navigate

Credit union websites should make it easy for users to find what they are looking for. People want their banking to be simple; therefore, it’s important to make sure that the website reflects this simplicity. If a website is hard to navigate, users will be less likely to explore your content and ultimately less likely to become a member.

2. Use bright, eye-catching colors

When it comes to a credit union website, an attractive design can go a long way. Using bright colors that are consistent with your branding makes the website more appealing and personable. Remember, the design should be inviting but not obtrusive.

3. Don’t forget to include content that’s geared toward women

Women make up a large portion of credit union target markets and members, and credit union websites should reflect this. When writing content, choosing color schemes or creating promotions, use language and design that appeals to the female demographic, as they are most likely making the household financial decisions. Forgetting this significant population means missing out on an opportunity to reach an important demographic.

4. Provide a responsive website that works on every device

Mobile web traffic is on the rise and shows no sign of slowing down. As technology continues to improve, more and more people are banking on the go using their smartphones, tablets, and laptops. It’s essential that credit unions develop responsive websites that work well on every device and fit screens of all sizes.

An effective website design can be the difference between a credit union that’s surviving and one that’s thriving. Periodically assess your credit union’s website to find ways that you can better reach and appeal to your target market. For more information about proving the ROI for your credit union’s website, download our free eBook!

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Topics: Responsive Design, web development, Credit Union, web design, Financial ROI, Credit Union Marketing

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