As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial institution.
We're sitting right in the middle of the Internet's Golden Age, the process by which the world's customers transition from using traditional communication to using the Internet near-exclusively to study companies and make purchase decisions. The statistics at every turn paint the importance of a strong business website: online purchases will account for a full 50% of all buyers by the end of the decade, while 9 out of 10 buyers use the Internet to research their decision prior to purchase. As such, when designing a financial website, it's pivotal to design and launch every page in order to best serve user experience and your market niche. How do the right financial web design services help your site achieve better customer interaction and retention?
Experts say that when you meet someone for the first time, you have about seven seconds to make a good impression. Online, you get even less time, with nearly a fifth of page views lasting less than four seconds.
These days, your website often serves as potential customers’ first impression of your credit union. With 82% of customers turning to search engines to find the information, products and services they need, your site needs to stand out among the competition. Below are strategies to incorporate into your credit union website design to cater to the end user and therefore potentially increase your website’s ROI.