With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presence is essential because it allows potential and current customers to interact and develop a closer relationship with your brand. Below is a list of different types of digital marketing strategies for banks that will help you establish your bank’s digital presence and drive consumer engagement.
It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s digital world finds banks’ customers online most of the day, staring at ads for a number of different products.
Bank advertising dollars should be spent where they can reap their best return on investment, which, right now, is online. The good news is that digital advertising boasts many benefits, including targeting, analytics and the ability to prove the ROI for the bottom line.
Gone are the days where bank marketing merely consisted of a few shiny tri-fold brochures along with print ads and/or a sponsored event. In today's digital world, most of a bank's customer base spends time online, and this is where advertising dollars need to be directed to get the best return on investment. The good news is that much of online advertising is appreciably cheaper than print ads, and in many cases you only pay for the impressions or actions that are created. The bad news is that there is a slight learning curve and technology adoption period to overcome. Here are the top marketing online strategies for banks that will help you create and prove ROI.
Traditional marketing alone no longer does the job when it comes to bank marketing. More people than ever look to the internet when conducting research and making purchase decisions. As such, a bank’s marketing must target consumers where they spend a lot of their time: online. Banks must consider different methods of customer acquisition and incorporate digital marketing into the traditional marketing strategy. Here are some of the best digital and inbound bank marketing ideas to attract and retain customers in today’s market.
When it comes to bank marketing ideas, a novel approach that helps to expand your brand presence online is a social media contest. Creating a social media contest will attract new customers and increase customer engagement with the bank, which in turn significantly grows your active online audience. Best of all, these benefits are achieved organically when a social media contest is strategically and efficiently created. This article provides you key tips to keep in mind when creating a social media contest to ensure you meet your audience engagement and growth goals.
A Contest Should Focus on Organic Promotion to Achieve Marketing Success
A key facet to understand about social media marketing is that campaigns are most successful by focusing on organic growth, and there are several great ways to achieve this. One way is to encourage users to share the contest. A great contest will get users excited about winning, and this will result in them doing a lot of the marketing legwork for you. They will share the contest details on their social media platform of choice and other users will then check out the contest and do the same.