Prove ROI with Digital Bank Advertising Strategies

Posted by Lindsay Borgen on June 29, 2016

It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s digital world finds banks’ customers online most of the day, staring at ads for a number of different products.

Bank advertising dollars should be spent where they can reap their best return on investment, which, right now, is online. The good news is that digital advertising boasts many benefits, including targeting, analytics and the ability to prove the ROI for the bottom line.

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Topics: Financial Marketing, Bank Marketing, Marketing ROI, Digital Marketing, Financial ROI, Proving Marketing ROI, Social Media Advertising

Digital Bank Marketing Strategies that Help Prove ROI

Posted by Lindsay Borgen on February 12, 2016

Gone are the days where bank marketing merely consisted of a few shiny tri-fold brochures along with print ads and/or a sponsored event. In today's digital world, most of a bank's customer base spends time online, and this is where advertising dollars need to be directed to get the best return on investment. The good news is that much of online advertising is appreciably cheaper than print ads, and in many cases you only pay for the impressions or actions that are created. The bad news is that there is a slight learning curve and technology adoption period to overcome. Here are the top marketing online strategies for banks that will help you create and prove ROI.

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Topics: Financial Marketing, Digital Marketing, Financial ROI, Bank Digital Marketing

Prove ROI with These Digital & Inbound Bank Marketing Ideas

Posted by Lindsay Borgen on October 22, 2015

Traditional marketing alone no longer does the job when it comes to bank marketing. More people than ever look to the internet when conducting research and making purchase decisions. As such, a bank’s marketing must target consumers where they spend a lot of their time: online. Banks must consider different methods of customer acquisition and incorporate digital marketing into the traditional marketing strategy. Here are some of the best digital and inbound bank marketing ideas to attract and retain customers in today’s market.

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Topics: inbound marketing, Financial Marketing, Digital Marketing, Financial ROI, Proving Marketing ROI, Traditional & Digital Strategies

Bank Marketing Ideas That Help You Stand Out: Social Media Contests

Posted by Lindsay Borgen on June 23, 2015

When it comes to bank marketing ideas, a novel approach that helps to expand your brand presence online is a social media contest. Creating a social media contest will attract new customers and increase customer engagement with the bank, which in turn significantly grows your active online audience. Best of all, these benefits are achieved organically when a social media contest is strategically and efficiently created. This article provides you key tips to keep in mind when creating a social media contest to ensure you meet your audience engagement and growth goals.

A Contest Should Focus on Organic Promotion to Achieve Marketing Success

A key facet to understand about social media marketing is that campaigns are most successful by focusing on organic growth, and there are several great ways to achieve this. One way is to encourage users to share the contest. A great contest will get users excited about winning, and this will result in them doing a lot of the marketing legwork for you. They will share the contest details on their social media platform of choice and other users will then check out the contest and do the same.

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Topics: Social Media, social marketing, Financial Marketing, Digital Marketing, Social Media Contests

Salvage A Marketing Initiative With Information Technology Marketing

Posted by George Irish on July 1, 2015

We have all experienced circumstances that didn't go as planned, or, well, big fat ugly failures. These missteps are some of life's greatest moments to learn from and grow.

When your marketing team has enlisted an information technology marketing system to help gain more business, it will probably not go 100% smoothly. While you may see some success, there will be other potential clients who slide out of your campaigns into oblivion.

Smart marketers don't let those leads fizzle out without a fight!

Here's how to take those less than stellar moments and turn them into glowing success stories down the road.

Analyze and learn from past experience. Whether your current marketing campaigns have been a raging success or just mildly productive, it's imperative that the marketing team digs through the marketing reporting results and learns as much as they can about what works with your buyers. If your content is sparking engagement and increasing traffic, figure out ways to continue down that road of content and delivery. If the results are not meeting your information technology marketing goals, this also creates an opportunity to learn. Conduct a little research on the types of keywords and subject matter that are popular in your line of business, and share some surveys on social media to gain insight into the content your prospects would find valuable. Then, armed with this new knowledge, begin creating content geared toward covering this new information in a fresh, informative way.

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Topics: Advertising, Digital Marketing, Inbound Agency, inbound lead generation

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