Salvage A Marketing Initiative With Information Technology Marketing

Posted by George Irish on July 1, 2015

We have all experienced circumstances that didn't go as planned, or, well, big fat ugly failures. These missteps are some of life's greatest moments to learn from and grow.

When your marketing team has enlisted an information technology marketing system to help gain more business, it will probably not go 100% smoothly. While you may see some success, there will be other potential clients who slide out of your campaigns into oblivion.

Smart marketers don't let those leads fizzle out without a fight!

Here's how to take those less than stellar moments and turn them into glowing success stories down the road.

Analyze and learn from past experience. Whether your current marketing campaigns have been a raging success or just mildly productive, it's imperative that the marketing team digs through the marketing reporting results and learns as much as they can about what works with your buyers. If your content is sparking engagement and increasing traffic, figure out ways to continue down that road of content and delivery. If the results are not meeting your information technology marketing goals, this also creates an opportunity to learn. Conduct a little research on the types of keywords and subject matter that are popular in your line of business, and share some surveys on social media to gain insight into the content your prospects would find valuable. Then, armed with this new knowledge, begin creating content geared toward covering this new information in a fresh, informative way.

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Topics: Advertising, Digital Marketing, Inbound Agency, inbound lead generation

Innovative Digital Marketing Ideas for Credit Unions

Posted by Lindsay Borgen on June 10, 2015

In today’s technological age, it is imperative that companies digitally market themselves and connect with prospective and current customers online. The majority of people use online search engines to find, examine, and compare products and services; and when it comes to credit unions, members are managing their money via smartphones, apps and computers as opposed to walking in.

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Topics: Social Media, inbound marketing, Financial Marketing, Digital Marketing, Financial ROI, Credit Union Marketing, Marketing Ideas

The 6 Best Bank Internet Marketing Tips

Posted by Lindsay Borgen on June 15, 2015

A large part of a bank’s success depends on the marketing strategy and efforts that are employed. Internet marketing is one of the most important components of a comprehensive bank marketing strategy, with more than 80% of consumers turning to a search engine to find the products and services they are looking for. Utilizing these 10 best bank internet marketing tips can help strengthen your bank’s internet marketing efforts and also help you prove your ROI with digital analytics.

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Topics: Marketing Tips, Social Media, Online Marketing, search engine optimization, Financial Marketing, Digital Marketing, Financial ROI

Combining Traditional & Digital Bank Advertising for Increased ROI

Posted by Lindsay Borgen on May 21, 2015

With so many advertising channels available, determining the most effective strategy for your marketing dollars can present challenges. Traditional bank advertising has proven highly effective for many years. But with advances in digital marketing and the popularity of the internet, it’s critical to analyze the role of various strategies in maximizing marketing ROI for financial institutions.

Traditional Marketing

Traditional marketing encompasses proven methods for establishing your bank’s brand presence such as television spots, print advertisements, radio spots, billboards, flyers and more. It is likely that your current bank advertising strategy utilizes these types of mediums. Traditional advertising is great for brand awareness and for keeping your bank at top of mind for potential customers.

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Topics: Social Media, inbound marketing, search engine optimization, SEO, Financial Marketing, Digital Marketing, Financial ROI, Traditional & Digital Strategies, Traditional Marketing, Blogging

Online Banking Services Millennials Want

Posted by Lindsay Borgen on May 12, 2015

In today’s society, speed and convenience are some of the most popular buzzwords. Millennials have fast paced lives and value being able to access what they need on the go. And the world - particularly the successful business world – must adapt to cater to this powerful demographic. Specifically, the banking industry must always stay one step ahead of the fast-thinking, tech-savvy Millennials who are always looking for the newest, most efficient way to handle their finances.


There is an old saying about a picture being worth a thousand words, but with today’s technology, a picture may also be worth a thousand dollars. Current conveniences like check mobile deposit or transferring money with a tap on an app provide Millennials with the efficiency and convenience they are looking for in a bank.

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Topics: Financial Marketing, Marketing to Millennials, Digital Marketing, Financial ROI

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