A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan

Posted by George Irish on March 14, 2017

Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded.

Here are seven planning tips to build a high-yielding marketing strategy.

Plan your brand. Banks and credit unions that aren't recognizable because of lack of branding lose steam fast. Your logo, marketing material, website, email templates and company voice must be cohesive and uniform. Create a branding guide and make certain everyone follows it to the letter.

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Topics: Financial Marketing, Bank Marketing, Marketing Plan

The Most Effective ROI Formula Examples for Financial Institutions

Posted by Lindsay Borgen on March 10, 2017

Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracking and proving ROI is essential to any digital marketing campaign. If you aren’t able to accurately quantify the results of your marketing, it is impossible to make good decision about future marketing expenditures. So the question is – how are successful bank and financial institution marketing executives proving ROI?

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Topics: Financial Marketing, Financial ROI, Proving Marketing ROI, Bank Digital Marketing

Effective Customer Acquisition Strategies for Banks

Posted by Lindsay Borgen on October 25, 2016

Getting potential customers to join any brand can be quite a difficult task, and this is no exception for banks and other financial institutions. However, with the right customer acquisition strategies, a bank can be able to increase its customer base and retain it for the long-run. Today, there is a wide range of modern and digital customer acquisition strategies that are more effective compared to traditional acquisition strategies.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Customer Acquisition, Bank Technology

Prove ROI with Digital Bank Advertising Strategies

Posted by Lindsay Borgen on June 29, 2016

It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s digital world finds banks’ customers online most of the day, staring at ads for a number of different products.

Bank advertising dollars should be spent where they can reap their best return on investment, which, right now, is online. The good news is that digital advertising boasts many benefits, including targeting, analytics and the ability to prove the ROI for the bottom line.

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Topics: Financial Marketing, Bank Marketing, Marketing ROI, Digital Marketing, Financial ROI, Proving Marketing ROI, Social Media Advertising

Essential Banking Website Features to Increase & Prove ROI

Posted by Lindsay Borgen on June 3, 2016

Banking in the digital age is becoming a convenience that travels with customers wherever they go. Banking websites need to offer versatility and ease of use as their standards. Loyal customers as well as new prospective customers may not physically step inside a bank for months, yet they visit the bank's website regularly for a variety of transactions, services, and information. The professional lay-out of a banking website can attract initial visitors, keep their attention, and secure loyal customers. There are three key components to a banking website to assure smooth accessibility and customer satisfaction. They are:

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Proving Marketing ROI, Bank Websites

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