How to Create an Engaging Financial Services Website

Posted by Lindsay Borgen on August 29, 2017

As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial institution.

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Topics: Financial Marketing, Financial ROI, Bank Websites, Credit Union Websites, Financial Websites, Financial Website Design

Why Banks Can Dominate Social Media Advertising

Posted by Lindsay Borgen on June 8, 2017

In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.

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Topics: Social Media, Bank Marketing, Financial ROI, Social Media Advertising, Facebook Advertising, Twitter Advertising, Social Media Marketing

What Do You Need to Have the Best Financial Website Design?

Posted by Lindsay Borgen on May 10, 2017

Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones.  According to Time Magazine, a website has approximately 15 seconds to engage a visitor. If you want to capture a potential customer’s attention, you need to ensure that your financial website creates a good first impression.

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Topics: Financial Marketing, Financial ROI, Bank Websites, Financial Websites, Financial Website Design

Facebook Ads for Banks: Are They Effective?

Posted by Lindsay Borgen on April 10, 2017

There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to reach their potential customers. Target customers of your bank most likely spend ample amounts of time on Facebook, which opens the potential for reaching them where they’re already consuming online content.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Bank Digital Marketing, Facebook Advertising

Digital Loan Marketing Strategies that Create & Prove Results

Posted by Lindsay Borgen on April 3, 2017

If someone is looking for a loan, chances are that they are no longer going into a bank to pick up a glossy brochure; and companies are not able to rely solely on billboards or TV to make their pitches. Instead, people today demand freedom in their business and home lives and want to complete their research and transactions online. This behavior includes many researched purchases, including getting a loan. They may just research online before going to a bank branch; however, online loan marketing reaches your target audience during the decision-making process and where they spend much of their time.

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Topics: Financial Marketing, Marketing ROI, Financial ROI, Proving Marketing ROI, Loan Marketing

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