With the innovation of technology, it is increasingly difficult for companies -- especially banks and credit unions -- to reach their target audiences. Location based advertising via IP Targeting allows you to target your audience based off of a venue they have visited to target ads to their mobile phone or by mapping their IP address to deliver ads directly to their server.
As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial institution.
In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people with a Facebook account and 328 million with Twitter accounts.
Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones. According to Time Magazine, a website has approximately 15 seconds to engage a visitor. If you want to capture a potential customer’s attention, you need to ensure that your financial website creates a good first impression.
There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to reach their potential customers. Target customers of your bank most likely spend ample amounts of time on Facebook, which opens the potential for reaching them where they’re already consuming online content.