Digital Loan Marketing Strategies that Create & Prove Results

Posted by Lindsay Borgen on April 3, 2017

If someone is looking for a loan, chances are that they are no longer going into a bank to pick up a glossy brochure; and companies are not able to rely solely on billboards or TV to make their pitches. Instead, people today demand freedom in their business and home lives and want to complete their research and transactions online. This behavior includes many researched purchases, including getting a loan. They may just research online before going to a bank branch; however, online loan marketing reaches your target audience during the decision-making process and where they spend much of their time.

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Topics: Financial Marketing, Marketing ROI, Financial ROI, Proving Marketing ROI, Loan Marketing

Top Five Reasons to Hire an Ad Agency for Your Bank's Marketing

Posted by Lindsay Borgen on March 28, 2017

Marketing and customer acquisitions are extremely important in the ever-competitive banking industry. Besides, marketing can be very complex and involved, especially for banks that have so many other duties and objectives to fulfill. Working with an agency can help bring your bank's marketing to the next level and create more impact on your bottom line. Below are the top five reasons to hire an ad agency to handle your bank’s marketing efforts.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Bank Digital Marketing, Ad Agency, Marketing Agency

Digital Marketing Techniques for Small Business Banking Account Acquisition

Posted by Lindsay Borgen on March 21, 2017

Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital marketing strategies. Gone are the days when you could rely on strictly print advertising to reliably drive the number of new business checking accounts up. In today's market, companies need to go where their target customers are: online. Most business owners are spending time online, whether for business or personal reasons, and savvy banks are utilizing digital marketing to reach them.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Proving Marketing ROI, Bank Digital Marketing, b2b bank marketing

The Most Effective ROI Formula Examples for Financial Institutions

Posted by Lindsay Borgen on March 10, 2017

Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracking and proving ROI is essential to any digital marketing campaign. If you aren’t able to accurately quantify the results of your marketing, it is impossible to make good decision about future marketing expenditures. So the question is – how are successful bank and financial institution marketing executives proving ROI?

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Topics: Financial Marketing, Financial ROI, Proving Marketing ROI, Bank Digital Marketing

Effective Customer Acquisition Strategies for Banks

Posted by Lindsay Borgen on October 25, 2016

Getting potential customers to join any brand can be quite a difficult task, and this is no exception for banks and other financial institutions. However, with the right customer acquisition strategies, a bank can be able to increase its customer base and retain it for the long-run. Today, there is a wide range of modern and digital customer acquisition strategies that are more effective compared to traditional acquisition strategies.

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Topics: Financial Marketing, Bank Marketing, Financial ROI, Customer Acquisition, Bank Technology

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Leveraging our expertise with inbound marketing, digital mediums and years of traditional marketing experience, Strategis produces thoughtful and fully integrated campaigns that instill awareness and trust in your brand.

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