How to Create an Engaging Financial Services Website

Posted by Lindsay Borgen on August 29, 2017

As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the right sign design and development, as it has a direct impact on the engagement and retention rates, which ultimately help to drive revenues for your financial institution.

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Topics: Financial Marketing, Financial ROI, Bank Websites, Credit Union Websites, Financial Websites, Financial Website Design

What Do You Need to Have the Best Financial Website Design?

Posted by Lindsay Borgen on May 10, 2017

Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones.  According to Time Magazine, a website has approximately 15 seconds to engage a visitor. If you want to capture a potential customer’s attention, you need to ensure that your financial website creates a good first impression.

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Topics: Financial Marketing, Financial ROI, Bank Websites, Financial Websites, Financial Website Design

Get the Best Financial Website Design by Knowing What You Need

Posted by Lindsay Borgen on October 14, 2016
The Best Financial Website Design
A strategy defining the goals of a financial institution website is an important value creation tool that is beneficial to its stakeholders. Financial institution website designs are most effective when they identify your company brand and unique voice while reflecting a responsive relationship with your customer base. Research and consultation in the areas of employees, sales, web editing, management, and marketing, is necessary to create the most well-informed design decisions.
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Topics: web design, Financial ROI, Financial Websites, Financial Website Design, website development

How to Use Your Financial Services Website to Generate Leads

Posted by Lindsay Borgen on April 14, 2016

Your website says a lot about your financial institution and is often the first impression your brand makes. Additionally, people are not only critical upon a first viewing, but are also easily distracted. This, however, doesn't mean you have to pander to your audience with gimmicks to get their attention and generate leads. Your financial services website simply needs to convey your professionalism, be easy to navigate and include the right content with calls to action to capture user information. This way, it not only makes a good impression, but also generates warm leads who feel comfortable providing their information. Below are some of the best improvements to make to your financial services website to help generate leads for your sales team.

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Topics: Financial Marketing, Financial ROI, Lead Generation, Financial Websites, Financial Website Design, Bank Lead Generation

5 Bank Website Design Flaws that are Costing You Customers

Posted by Lindsay Borgen on February 25, 2016

Bank websites are the gateway to happy, informed customers. Smartly designed websites function as a top sales person by reaching wide audiences, answering questions, and guiding users to solutions to their pain points. Dull, complicated sites, on the other hand, can turn customers into irritated former customers who find another bank.

Yes, website design is THAT important.

Here are five significant flaws that may be present in your current bank website design, causing you to lose customers even as you read this!

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Topics: web development, web design, Bank Websites, Financial Websites, Financial Website Design

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