We're sitting right in the middle of the Internet's Golden Age, the process by which the world's customers transition from using traditional communication to using the Internet near-exclusively to study companies and make purchase decisions. The statistics at every turn paint the importance of a strong business website: online purchases will account for a full 50% of all buyers by the end of the decade, while 9 out of 10 buyers use the Internet to research their decision prior to purchase. As such, when designing a financial website, it's pivotal to design and launch every page in order to best serve user experience and your market niche. How do the right financial web design services help your site achieve better customer interaction and retention?
If you want to build your online presence and attract an interested following of prospects, you will need to create a website with fresh and engaging content. This can be a challenge in the financial services industry, as the subject matter can be somewhat dull. Designing a financial services website that that creates a positive first impression for new users and continues to build a relationship isn't easy, but there are some techniques that you can employ to create a lasting impression.
Your website is often the very first impression people get of your company and brand. It tells visitors not only who you are and what you can offer, but the quality of the website itself plants an image of the quality of your product or services in the heads of your customers. Not only that, but studies have shown that website visitors typically decide if they like a website within seconds, and can leave before a minute's time if they decide it's not working for them. You want to be sure that your website is making the right impression; doing so will attract potential customers and retain them in the long run.
Millennials, those born between roughly 1982-2000, are an enormous group of consumers with high spending power and that differ from other generations in a number of ways. Companies in general and banks in particular face difficult challenges in attracting this demographic to their products and services. The bottom line is that the same ole, same ole will NOT work with this generation!
Redesigning your bank’s website is a huge and extremely important project. It may seem like “just a website,” but so many small details and usability analytics go into creating a good website that caters to the end user. If you’re thinking about or starting to redesign your bank’s website, be sure to incorporate this checklist of essentials into your project!