Land A Speaking Spot at Inbound 2016 with These Five Steps

Posted by George Irish on March 29, 2016

If you are a marketing expert that's been a speaker for a decade, or you only have a single speaking engagement on your resume, you may be gazing wistfully at the lineup for Inbound 2016. Get moving! With your expertise, speaking style, and body of knowledge, you would be a hit.

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Topics: inbound marketing, b2b lead generation

Cutting Edge Marketing Ideas for Credit Unions

Posted by Lindsay Borgen on March 25, 2016

Without a doubt, the competition in the financial services industry is especially tough. Therefore, credit unions need to find ways to improve their overall marketing strategy and step up their game to beat out the competition and build up their market base.

While each day it is becoming harder to implement successful and unique marketing tactics, credit unions can still remain competitive by remaining up-to-date with cutting edge marketing strategies and campaigns. Here are some examples of the latest and greatest marketing ideas for credit unions you should incorporate into your overall strategy.

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Topics: inbound marketing, Credit Union, Financial Marketing, Financial ROI, Credit Union Marketing

Digital Customer Acquisition Strategies That Help Banks Prove ROI

Posted by Lindsay Borgen on March 10, 2016

Consumers today are more educated and informed than ever thanks to the rapid advancements of the internet and technology. Financial institutions need to implement modern marketing strategies that take advantage of these new mediums of communication so they can continue to attract customers. One great advantage of these modern, digital customer acquisition strategies over traditional marketing strategies is that digital analytics allow you to directly measure ROI as well as cost of customer acquisition. These are useful metrics to have when evaluating campaign success and proving campaign effectiveness to the C-suite. While traditional marketing strategies can still be effective, it is difficult to directly measure their ROI and true impact on the bottom line. Below are some digital customer acquisition strategies banks can use to attract more customers and prove ROI.

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Topics: inbound marketing, Bank Marketing, Financial ROI, Customer Acquisition

Mulling Over HubSpot Alternatives? Remember Price Isn't Everything!

Posted by George Irish on February 25, 2016

If your marketing team is ready to commit to an inbound platform, you may be considering HubSpot alternatives. After all, there are many cheaper options available in the marketplace. You may even believe they will serve your needs as well as HubSpot.

Hold up a minute, cowboy!

Let's talk about six questions to ask yourself when mulling over HubSpot alternatives.

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Topics: inbound marketing, HubSpot, marketing automation, hubspot competitiors

5 Reasons Why HubSpot Pricing for Pro Is The Best Entry Point

Posted by George Irish on December 3, 2015

 

Looking to jump into HubSpot but you're confused by the various HubSpot pricing plans, add-ons and extras? Have no fear, we're here to tell you that HubSpot Pro is pretty much your best bet for getting started. Here's why:

  • A Balance of Price and Power

It costs more than HubSpot Basic, but for that extra cash you get a pretty robust set of features, including unlimited site visits, four sub-domains, 1,000 included contacts, and additional contacts for $50 per 1,000.

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Topics: inbound marketing, HubSpot, inbound lead generation

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Leveraging our expertise with inbound marketing, digital mediums and years of traditional marketing experience, Strategis produces thoughtful and fully integrated campaigns that instill awareness and trust in your brand.

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