IP Targeting as the Newest Way to Ensure B2B Success

Posted by George Irish on December 13, 2016

If you're looking to increase the ROI of your campaigns, there are a number of ways you can go about it. You can be sure to choose a holistic, commercially-focused way that is focused primarily on marketing mix modeling, using IP targeting to make your move in marketing. This way, as an analytic organization, you'll get a better read on the ROI of your marketing investments. If you use a fact-based marketing solution to increase your ROI, you will see about 40% improvement in your effectiveness at marketing.

There are some things that the marketing of ROI has a need for now, that perhaps it did not have a need for in the past. These things include: increased speed, granularity, and business reporting that is holistic. Now, in today's world, how marketing mix modeling is practiced is different, and the focus is now on commercial effectiveness. This enables a company to focus on better ROI, hands down, and this includes IP targeting.

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Topics: ip marketing, ip targeting

Three Key Benefits of Adding IP Targeting to Direct Mail Campaigns

Posted by George Irish on December 12, 2016

Reaching qualified leads easier, with less of a financial investment sounds too good to be true right? Not so! IP targetingreturns robust results at a fraction of the cost of other online advertising options.

What is IP targeting? It is the marketing strategy of pinpointing a potential buyer's computer IP address, and then sending them ads specifically designed to get their attention. By adding IP targeting to direct marketing campaigns, companies can leverage their message to specific leads faster than ever.

Here are three key benefits of adding IP targeting to direct mail campaigns.

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Topics: ip marketing, ip targeting platform, ip targeting

A Marketing Snapshot: IP Targeting vs. Pay-Per-Click

Posted by George Irish on November 16, 2016

Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. 

How do we make certain we aren't wasting our budgets, reaching the wrong audience, and missing return on investment (ROI)?

Many of us have tried Pay-per-click (PPC) marketing, and may have seen results. However, when it comes to online marketing, is this plan giving us the biggest bang for our budgets? 

Maybe not. 

If your company is attempting to boost the number of conversions and increase awareness , you need to look into IP targeting. This is true even if you are a proponent of PPC. Let's contrast PPC with IP targeting from a few angle. 

#1: On one hand, PPC may reach your audience, but you are still faced with many wasted impressions on people who have no interest in purchasing from you. On the other hand, IP targeting delivers highly targeted ads to specific individuals based on their Internet Protocol (IP) address. Less waste helps you make the most of your advertising budget. 

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Topics: ip marketing, ip targeting platform, ip targeting

IP Targeting for Banks

Posted by George Irish on November 8, 2016

It is important for businesses to choose marketing campaigns that not only fit their business model, but that maximize their return on investment (ROI). Direct mailing and emails hit some targeted customers, but also target people who have no interest. Consumers block cookies and pop-up ads. Internet protocol (IP) targeting is a way for banks and other businesses to focus solely on people identified as good prospects, eliminating wasted efforts that reduce ROI.

How Does IP Targeting Work?

IP Targeting allows you to make the most of your advertising budget. How, you ask? IP Targeting delivers highly targeted ads to specific households or businesses based on their Internet Protocol (IP) address to increase conversions and produce ROI. Your ads reach the exact target household or business, allowing for absolutely no wasted impressions or budget. For example, a bank engaged in mortgage lending can target their online ad toward people who they have sent a direct mail peice to. You could also target commercial prospects and send online ads to their work IP.

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Topics: ip marketing, ip targeting platform, ip targeting

IP Targeting: Your Company's Framework for A Successful Yearly Strategy

Posted by George Irish on October 27, 2016

All marketing initiatives require a strategic focus in order to reap the biggest return on investment (ROI). Successful IP targeting is no different.

While this digital targeting strategy offers up many rich benefits and well-defined specificity, it still needs to be approached in a planned way, and laid out with specific end goals in mind.

Fortunately, such a strategy enables marketers to target consumers with different, customized messages throughout the year, and change directions as the need arises.

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Topics: ip marketing, ip targeting platform, ip targeting

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