Reaching qualified leads easier, with less of a financial investment sounds too good to be true right? Not so! IP targetingreturns robust results at a fraction of the cost of other online advertising options.
What is IP targeting? It is the marketing strategy of pinpointing a potential buyer's computer IP address, and then sending them ads specifically designed to get their attention. By adding IP targeting to direct marketing campaigns, companies can leverage their message to specific leads faster than ever.
Here are three key benefits of adding IP targeting to direct mail campaigns.