IP Targeting: Your Company's Framework for A Successful Yearly Strategy

Posted by George Irish on October 27, 2016

All marketing initiatives require a strategic focus in order to reap the biggest return on investment (ROI). Successful IP targeting is no different.

While this digital targeting strategy offers up many rich benefits and well-defined specificity, it still needs to be approached in a planned way, and laid out with specific end goals in mind.

Fortunately, such a strategy enables marketers to target consumers with different, customized messages throughout the year, and change directions as the need arises.

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Topics: ip marketing, ip targeting platform, ip targeting

Can IP Targeting Increase Your Business? Yes It Can!

Posted by George Irish on October 25, 2016

Intensify Your Online Lead Generation

Is your sales team only using email and phone calls to follow up with interested prospects? Is their workload heavy and their ROI light? Are key prospects falling through the cracks and out of your sales funnel? Would you like to utilize online advertising to re-connect with qualified leads, but aren't sure where to begin?

IP Targeting may be the solution you seek!

Features You Will Love:

  • Easy set up: Give us a list of past leads, we match their IP addresses for you
  • Specifically targeted: When those leads surf the web, we deliver your branding message in front of them, on the sites they visit
  • Zero waste: Unlike other advertising, IP targeting ONLY hits the consumers you have identified
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Topics: ip marketing, ip targeting platform, ip targeting

Understanding IP Targeting Basics: Easy as 1-2-3

Posted by George Irish on October 19, 2016

Successful marketing demands that the product or service be located in the right place. In fact, that's one of the 4 P's of the marketing concept. Traditional marketer advertising efforts struggled with getting their message to their preferred audience, and considered reaching a small percentage of potential customers a victory. For example, a billboard may reach tens of thousands of people, but the message may only be relevant for a few dozen.

With the evolution of digital marketing, IP targeting is now an integral tool to secure your product's place. Clever marketers understand and commit time to making sure this comes to fruition.

Understanding the important of Internet Protocol (IP) targeting, how it benefits your company, and the potential ethical concerns are as easy as 1-2-3.

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Topics: ip marketing, ip targeting platform, ip targeting

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Leveraging our expertise with inbound marketing, digital mediums and years of traditional marketing experience, Strategis produces thoughtful and fully integrated campaigns that instill awareness and trust in your brand.

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