So you have built a website and have an active social media presence, but what comes next? A strong Search Engine Optimization (SEO) strategy is vital when you want to reach your audience with engaging and captivating content. An SEO-friendly website and social media content will help your prospective audience find you through the relevant information you provide. Common SEO practices are constantly changing with new technology and updates to search engine algorithms. A SEO strategy that is successful one month may become obsolete just a few months later. Keeping up-to-date with the constant changes in SEO practices can help any banking organization rank highly for the most relevant keywords and funnel new leads through the website. One of the most important parts of an SEO strategy is identifying and incorporating the most relevant SEO keywords into your deliverable content.