The 411: Social Selling All Salespeople Need to Understand

Posted by George Irish on October 7, 2016

With hundreds of tasks on their plate and a seemingly unattainable goal over their heads, it's easy to understand why 100-mile-an-hour salespeople don't automatically stop to embrace and learn new ideas. What if it's a waste of time? What if it shows little return on investment (ROI). 

Social selling may seem like such an obstacle. Who has the time to build a profile, share information, and connect with potential buyers? Why would a successful sales person disrupt their groove for something that's unproven?

The answer is because it works. Better. Faster. Smarter.

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Topics: B2B Marketing, Lead Generation, social selling

Social Selling Is the Future of Lead Generation, and the Future Is Now

Posted by George Irish on June 28, 2016

Long-range success is all about being able to evolve and adapt. Those who do it well thrive, and those that don't, falter. Social selling is a key component in the modern day sales environment that drives new sales opportunities, and has emerged from "something to do if you have time" to "necessity." If your company isn't participating in social selling, you are absolutely missing valuable leads and potential new business. 

Whether you have immersed yourself in selling socially or have yet to dip your toe in the vast ocean of its potential, here are four important points that will vitalize your efforts. 

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Topics: Lead Generation, b2b leads, social selling

How to Use Your Financial Services Website to Generate Leads

Posted by Lindsay Borgen on April 14, 2016

Your website says a lot about your financial institution and is often the first impression your brand makes. Additionally, people are not only critical upon a first viewing, but are also easily distracted. This, however, doesn't mean you have to pander to your audience with gimmicks to get their attention and generate leads. Your financial services website simply needs to convey your professionalism, be easy to navigate and include the right content with calls to action to capture user information. This way, it not only makes a good impression, but also generates warm leads who feel comfortable providing their information. Below are some of the best improvements to make to your financial services website to help generate leads for your sales team.

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Topics: Financial Marketing, Financial ROI, Lead Generation, Financial Websites, Financial Website Design, Bank Lead Generation

Hubspot Competitors? Six Solid Reasons There Aren't Any!

Posted by George Irish on February 23, 2016

If you have looked at HubSpot and its competitors, it's important to note the key areas why we believe authentic, apples-to-apples HubSpot competitors don't exist. Think we are being cocky? Just keep reading, and we will convince you.

#1: An understanding of how the customer buys

"To be successful and grow your business and revenue, you must match the way you market your products with the way your prospects learn about and shop for your products." ~Brian Halligan, CEO, HubSpot

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Topics: HubSpot, B2B Marketing, Lead Generation

74 Responses From Buyers In Just 120 Days Using Social Selling

Posted by George Irish on December 8, 2015

The days of cold calling and blind emails are long past. In 2007, it required an average of 3.68 such contact attempts to reach a prospect. Today, that number has shot up to eight due to the proliferation of smartphones and spam filters. New techniques for sales lead generation are needed, and a recent exercise with a new client has shown that nothing works better than social selling.

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Topics: B2B Marketing, Lead Generation, social selling

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