With hundreds of tasks on their plate and a seemingly unattainable goal over their heads, it's easy to understand why 100-mile-an-hour salespeople don't automatically stop to embrace and learn new ideas. What if it's a waste of time? What if it shows little return on investment (ROI).
Social selling may seem like such an obstacle. Who has the time to build a profile, share information, and connect with potential buyers? Why would a successful sales person disrupt their groove for something that's unproven?
The answer is because it works. Better. Faster. Smarter.