If someone is looking for a loan, chances are that they are no longer going into a bank to pick up a glossy brochure; and companies are not able to rely solely on billboards or TV to make their pitches. Instead, people today demand freedom in their business and home lives and want to complete their research and transactions online. This behavior includes many researched purchases, including getting a loan. They may just research online before going to a bank branch; however, online loan marketing reaches your target audience during the decision-making process and where they spend much of their time.
Most people today prefer doing their business and research online from the comfort of their home or on the go; and that includes their banking, too. Even if a potential client feels fairly confident they'll walk into a branch to sign up for a loan, chances are high that they will do research about that mortgage company and loan options online beforehand.
Your potential customers are looking online for their loan options; therefore, digital loan marketing is the best way to get in front of your potential customers during their decision making time. It's also the best way to track the effectiveness of your marketing strategies, so that you can be certain you're getting optimal ROI from your loan marketing and can optimize the strategy as necessary.