Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded.
Here are seven planning tips to build a high-yielding marketing strategy.
Plan your brand. Banks and credit unions that aren't recognizable because of lack of branding lose steam fast. Your logo, marketing material, website, email templates and company voice must be cohesive and uniform. Create a branding guide and make certain everyone follows it to the letter.