A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan

Posted by George Irish on March 14, 2017

Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing plan leaves your initiatives stranded.

Here are seven planning tips to build a high-yielding marketing strategy.

Plan your brand. Banks and credit unions that aren't recognizable because of lack of branding lose steam fast. Your logo, marketing material, website, email templates and company voice must be cohesive and uniform. Create a branding guide and make certain everyone follows it to the letter.

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Topics: Financial Marketing, Bank Marketing, Marketing Plan

Implementing a Successful Bank Marketing Plan

Posted by Lindsay Borgen on March 13, 2015

If you have taken the time to see what kind of bank marketing strategies are out there, you know that there are many traditional as well as digital options available to you. In order to be successful in this day and age, it is almost necessary to blend the two into one cohesive and all-encompassing strategy. Effective communication means that you need to be able to reach your customers effectively and simultaneously through multiple media platforms. By underutilizing lines of communication, you run the risk of not being heard or getting lost in all the noise.

One of the first things you should ask yourself when developing your bank marketing plan should be: Who am I trying to reach? What is the most effective way to reach them? Which strategies are most cost-effective?  You will primarily be choosing between different traditional and digital strategies depending on who your target audience is. Digital strategies such as social media or search engine marketing are effective in reaching Millennials and a more online-abled audience, while traditional strategies like print ads and television spots would be used to reach an older demographic.

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Topics: inbound marketing, Bank Marketing, Digital Marketing, Traditional & Digital Strategies, Marketing Plan

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