Digital Loan Marketing Strategies that Create & Prove Results

Posted by Lindsay Borgen on April 3, 2017

If someone is looking for a loan, chances are that they are no longer going into a bank to pick up a glossy brochure; and companies are not able to rely solely on billboards or TV to make their pitches. Instead, people today demand freedom in their business and home lives and want to complete their research and transactions online. This behavior includes many researched purchases, including getting a loan. They may just research online before going to a bank branch; however, online loan marketing reaches your target audience during the decision-making process and where they spend much of their time.

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Topics: Financial Marketing, Marketing ROI, Financial ROI, Proving Marketing ROI, Loan Marketing

How Proving Marketing ROI Can Help with your Future Bank Marketing

Posted by Lindsay Borgen on September 20, 2016

If you want to market your bank to potential clients as successfully as possible, there are a few things that you need to do. Proving marketing ROI is one of them, and it is extremely important. You should use all of the necessary and available tools in order to determine and analyze ROI, so that you can continually optimize your marketing campaigns for success. Additionally, proving marketing ROI to C-suite and board members will help justify and even expand your bank’s marketing budget, ultimately leading to more new customer acquisition. The following are strategies and equations you can use to prove your bank’s marketing ROI.

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Topics: Bank Marketing, Marketing ROI, Financial ROI, Proving Marketing ROI, ROI Formulas

Prove ROI with Digital Bank Advertising Strategies

Posted by Lindsay Borgen on June 29, 2016

It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s digital world finds banks’ customers online most of the day, staring at ads for a number of different products.

Bank advertising dollars should be spent where they can reap their best return on investment, which, right now, is online. The good news is that digital advertising boasts many benefits, including targeting, analytics and the ability to prove the ROI for the bottom line.

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Topics: Financial Marketing, Bank Marketing, Marketing ROI, Digital Marketing, Financial ROI, Proving Marketing ROI, Social Media Advertising

Prove Your Bank's Marketing ROI with These ROI Formula Examples

Posted by Lindsay Borgen on April 5, 2016

Proving your bank's marketing ROI is extremely important in showing the value of marketing in a bank's overall business plan. Many metrics and analytics exist in today's ever increasingly digital age, but these tools must be properly analyzed, evaluated and used in order to accurately measure ROI on marketing efforts. Here are some ROI formula examples bank marketing executives can use to prove the return on their marketing efforts.

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Topics: Bank Marketing, Marketing ROI, Financial ROI, Proving Marketing ROI, ROI Formulas

Highly Trackable Mortgage Lead Generation Strategies

Posted by Lindsay Borgen on March 16, 2016

It can be challenging to find highly trackable mortgage lead generation strategies, therefore it is difficult attract more customers while proving campaign effectiveness. There some effective strategies that help attract more customers, and with the competition in the financial industry for many of the same potential customers, these strategies are important to know and to use. Because these new strategies involve the use of technology, they are also easier to track and therefore easier to evaluate their return on investment.

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Topics: Marketing ROI, Financial ROI, Mortgage Marketing, Mortgage Lead Generation

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