The 6 Best Bank Internet Marketing Tips

Posted by Lindsay Borgen on June 15, 2015

A large part of a bank’s success depends on the marketing strategy and efforts that are employed. Internet marketing is one of the most important components of a comprehensive bank marketing strategy, with more than 80% of consumers turning to a search engine to find the products and services they are looking for. Utilizing these 10 best bank internet marketing tips can help strengthen your bank’s internet marketing efforts and also help you prove your ROI with digital analytics.

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Topics: Marketing Tips, Social Media, Online Marketing, search engine optimization, Financial Marketing, Digital Marketing, Financial ROI

Five B2B Marketing Mistakes You Can Avoid By Hiring A B2B Marketing Agency

Posted by George Irish on March 26, 2015

Creating and executing a successful marketing strategy that shows solid return on investment (ROI) presents several challenges. Even an experienced marketing team can end up making costly mistakes. Hiring a Business-to-Business (B2B) marketing agency can assist in staying on a path that engages and converts prospects into leads.

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Topics: Marketing Tips, inbound marketing, B2B Agency, Lead Generation, Inbound Agency

Increasing Marketing ROI for SaaS

Posted by George Irish on March 11, 2015

Companies that offer Software as a Service (SaaS) are constantly trying to figure out a way to increase the Return on Investment (ROI) for money allocated to the budget for sales and marketing expenses. Inbound marketing is an effective tool to increase the marketing ROI for SaaS. Inbound marketing increases the quality of leads. Marketing automation tools make it easy to show analytics. Sales are encouraged by using incentives. Management of sales is achieved by comparing sales results with performance metrics.

An example of inbound marketing used to increase ROI is when customer service requests are handled promptly, questions are answered politely, problems are solved quickly, and as part of the customer service process new products or upgrades are offered to the customer at a discount as a reward for continued customer loyalty.

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Topics: Marketing Tips, Marketing ROI, B2B Marketing, B2B Demand Generation, B2B Agency

Marketing 101: An Inclusive Approach to Multicultural Marketing

Posted by strategisadmin on October 1, 2014
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Topics: Marketing Tips, Multicultural Marketing, Cool Tools, Effective Marketing Communications, Marketing Communications

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