We're sitting right in the middle of the Internet's Golden Age, the process by which the world's customers transition from using traditional communication to using the Internet near-exclusively to study companies and make purchase decisions. The statistics at every turn paint the importance of a strong business website: online purchases will account for a full 50% of all buyers by the end of the decade, while 9 out of 10 buyers use the Internet to research their decision prior to purchase. As such, when designing a financial website, it's pivotal to design and launch every page in order to best serve user experience and your market niche. How do the right financial web design services help your site achieve better customer interaction and retention?
A bank website design is often the first impression people get when considering doing business with your bank. With 87% of people in the US turning to an online search engine to research prior to a purchase decision, it is important to design a website that will get you the most return on your investment and create a good first impression. By creating a website with effective design elements and an easy-to-use navigation system, you will create the most enjoyable experience for the end user and find you are able to attract and retain more customers.
Make your website responsive
People are always on the go and want to be able to access their finances and banking wherever they are. That means mobile banking services are a must for any financial institution that wants to give their customers 24-hour convenience and the best service. By creating a bank website design that is responsive, meaning your website adapts to fit whatever device it is being viewed from, your customers always have the ability to easily navigate your website for the information or service they need.
A great deal of strategy goes into the design and function of a banking website. However, when it comes to the best bank websites out there, there are 3 important characteristics that they all share. Including these characteristics into your website design and development is extremely important and will lead to higher web traffic and a better user experience.
These days, more people are accessing the internet on their mobile devices (smartphones and tablets) than ever before. Therefore, it's simply not enough to have a website that is only optimized for a traditional desktop or laptop computer.
Implementing a responsive design for your bank website is a must. This will allow users to see a clean, optimized version of the bank's website no matter what type of device they're viewing it from. Responsive websites are coded to fit to any size device viewing it and give users a better experience, lowering your bounce rate and making it easier for users to explore your content.
How effective is your credit union website? An important part of increasing marketing ROI for financial institutions is creating a website that appeals to the target population. In order to be effective, credit union websites need to be both attractive and easy to navigate for visitors and current members.
Here are some proven ways to increase web traffic, and ultimately ROI, to your credit union’s website:
1. Create a clean website design that’s easy to navigate
Credit union websites should make it easy for users to find what they are looking for. People want their banking to be simple; therefore, it’s important to make sure that the website reflects this simplicity. If a website is hard to navigate, users will be less likely to explore your content and ultimately less likely to become a member.
2. Use bright, eye-catching colors
When it comes to a credit union website, an attractive design can go a long way. Using bright colors that are consistent with your branding makes the website more appealing and personable. Remember, the design should be inviting but not obtrusive.
3. Don’t forget to include content that’s geared toward women
Women make up a large portion of credit union target markets and members, and credit union websites should reflect this. When writing content, choosing color schemes or creating promotions, use language and design that appeals to the female demographic, as they are most likely making the household financial decisions. Forgetting this significant population means missing out on an opportunity to reach an important demographic.
4. Provide a responsive website that works on every device
Mobile web traffic is on the rise and shows no sign of slowing down. As technology continues to improve, more and more people are banking on the go using their smartphones, tablets, and laptops. It’s essential that credit unions develop responsive websites that work well on every device and fit screens of all sizes.
An effective website design can be the difference between a credit union that’s surviving and one that’s thriving. Periodically assess your credit union’s website to find ways that you can better reach and appeal to your target market. For more information about proving the ROI for your credit union’s website, download our free eBook!
A recent study has shown that two in five women consider themselves the "primary financial decision-makers" of their households. This trend is expected to continue, as an increasing number of women are taking on the responsibility of finances in their marriages or are living alone.
It only makes sense, then, that banks need to begin taking women into greater consideration when it comes to banking website development. As women become the target audience for many banking websites, it will become increasingly important for banking websites to cater to their primary audiences while showing off their brand personality.
Creating a Female-Friendly Banking Website
So, what exactly does the creation of a woman-friendly banking website entail? One of the most important aspects is responsive banking website development. A responsive design allows the site to be easily viewed and navigated, no matter what device it is being viewed from.
Why is this so important? Well, many women are constantly on-the-go; they may be working part- or full-time jobs, going to school, and/or caring for a family. As such, they rely on their banking websites more than ever to be able to access their accounts, check balances, and even transfer funds from their device of choice.
In addition to a responsive design, a banking website that caters to a female audience should also avoid the use of overly-masculine colors (dark grays, blues, black, etc.) in favor of more gender-neutral or feminine colors. Furthermore, having a fixed navigation bar that is well organized can help both female and male visitors better find the information they need.
Showing Brand Personality
Banks, just like any other competitive business, need to develop a unique brand identity and manifest it in their banking website development. There are many ways by which a bank can develop and display its unique identity within the community.
One of the best ways to develop a positive reputation and cultivate a bank's brand identity is to sponsor local sports teams and get involved in the community. This could include donating to local food banks or even sending employees from local branches to volunteer for community causes. Anytime your bank is involved in community activities and/or volunteering, showcasing it on your website as well as on social media will help in developing your brand personality.
Catering to your target markets and creating a brand personality for your bank’s website can lead to increased brand awareness and an increase in your marketing budget’s ROI. For more information about accurately measuring and proving your marketing ROI, download our free eBook!