A Guide to Banking Website Development

Posted by Lindsay Borgen on December 23, 2014

A recent study has shown that two in five women consider themselves the "primary financial decision-makers" of their households. This trend is expected to continue, as an increasing number of women are taking on the responsibility of finances in their marriages or are living alone.

It only makes sense, then, that banks need to begin taking women into greater consideration when it comes to banking website development. As women become the target audience for many banking websites, it will become increasingly important for banking websites to cater to their primary audiences while showing off their brand personality.

Creating a Female-Friendly Banking Website

So, what exactly does the creation of a woman-friendly banking website entail? One of the most important aspects is responsive banking website development. A responsive design allows the site to be easily viewed and navigated, no matter what device it is being viewed from.

Why is this so important? Well, many women are constantly on-the-go; they may be working part- or full-time jobs, going to school, and/or caring for a family. As such, they rely on their banking websites more than ever to be able to access their accounts, check balances, and even transfer funds from their device of choice.

In addition to a responsive design, a banking website that caters to a female audience should also avoid the use of overly-masculine colors (dark grays, blues, black, etc.) in favor of more gender-neutral or feminine colors. Furthermore, having a fixed navigation bar that is well organized can help both female and male visitors better find the information they need.

Showing Brand Personality

Banks, just like any other competitive business, need to develop a unique brand identity and manifest it in their banking website development. There are many ways by which a bank can develop and display its unique identity within the community.

One of the best ways to develop a positive reputation and cultivate a bank's brand identity is to sponsor local sports teams and get involved in the community. This could include donating to local food banks or even sending employees from local branches to volunteer for community causes. Anytime your bank is involved in community activities and/or volunteering, showcasing it on your website as well as on social media will help in developing your brand personality.

Catering to your target markets and creating a brand personality for your bank’s website can lead to increased brand awareness and an increase in your marketing budget’s ROI. For more information about accurately measuring and proving your marketing ROI, download our free eBook!

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Topics: Responsive Design, web development, Banking, web design, Bank Marketing

Responsive Web Design Services - Marketing Agencies Boston

Posted by Dolores Gonsalves-Irish on December 18, 2014

The design and coding that supports a responsive website allows users to access and easily navigate the site across all devices. A responsive design makes your website visually appealing to users viewing it from any device, whether it is a desktop computer, laptop, tablet or smartphone.

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Topics: Responsive Design, Mobile Banking, web development, Mobile, Banking, web design, Bank Marketing

2014: The Year of Mobile

Posted by strategis.intern on October 1, 2014

Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website. Rather, it is a question of understanding how this shift towards mobile communications ultimately affects every corner of business, marketing and consumption. Marshall McLuhan once suggested that “the medium is the message,” that the characteristics of the medium used are just as important as the content delivered by the media. When taking the characteristics of mobile devices—cell phones, tablets and the like—into consideration, we are faced with questions of “who?” “how?” and “where?”

Imagine a young twenty-something year old commuting to work in the morning. She reads her e-mail while waiting for a coffee at Starbucks, which prompts her to click on a link indicating a sale for winter coats. Her coffee comes; she stuffs her cell phone in her pocket and heads to work. During her lunch break, she logs on to her e-mail on her desktop computer where she then revisits the winter coat sale. She clicks around, maybe even “favorites” a few items and logs off. Later that night she logs back onto the site on her tablet, shares the link with her friend for approval and purchases a winter coat.

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Topics: Responsive Design, Marketing, Apps, instagram, Pinterest, Advertising, E-Commerce, Mobile, Branding, Marketing Communications

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