Combining Traditional & Digital Bank Advertising for Increased ROI

Posted by Lindsay Borgen on May 21, 2015

With so many advertising channels available, determining the most effective strategy for your marketing dollars can present challenges. Traditional bank advertising has proven highly effective for many years. But with advances in digital marketing and the popularity of the internet, it’s critical to analyze the role of various strategies in maximizing marketing ROI for financial institutions.

Traditional Marketing

Traditional marketing encompasses proven methods for establishing your bank’s brand presence such as television spots, print advertisements, radio spots, billboards, flyers and more. It is likely that your current bank advertising strategy utilizes these types of mediums. Traditional advertising is great for brand awareness and for keeping your bank at top of mind for potential customers.

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Topics: Social Media, inbound marketing, search engine optimization, SEO, Financial Marketing, Digital Marketing, Financial ROI, Traditional & Digital Strategies, Traditional Marketing, Blogging

Banking SEO: Essential Keyword Research & Implementation

Posted by Lindsay Borgen on February 20, 2015

So you have built a website and have an active social media presence, but what comes next? A strong Search Engine Optimization (SEO) strategy is vital when you want to reach your audience with engaging and captivating content. An SEO-friendly website and social media content will help your prospective audience find you through the relevant information you provide. Common SEO practices are constantly changing with new technology and updates to search engine algorithms. A SEO strategy that is successful one month may become obsolete just a few months later. Keeping up-to-date with the constant changes in SEO practices can help any banking organization rank highly for the most relevant keywords and funnel new leads through the website. One of the most important parts of an SEO strategy is identifying and incorporating the most relevant SEO keywords into your deliverable content.

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Topics: search engine optimization, SEO, Financial Marketing, Bank Marketing, Digital Marketing, Financial ROI, Keyword Research

Rocks - Paper - Scissors...Hammer - Magnet

Posted by strategis.intern on October 1, 2014

Comparing inbound marketing to outbound marketing is like playing a game of rock-paper-scissors. The age-old dilemma always begs: if rock crushes scissors, scissors cuts paper, and paper covers rock, then which is the strongest?

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Topics: Communications, Marketing, Social Media, inbound marketing, Pay-Per-Click, Advertising, mixbound marketing, SEO, Marketing Communications, outbound marketing

SEO and PPC Are Not Mutually Exclusive

Posted by strategis.intern on October 1, 2014

Last June, the Federal Trade Commission (FTC) required that search engines deliberately and visibly label paid advertisements so that consumers have the fair option to click or not. In November, we saw one of Google’s first attempts to comply with the FTC’s new guidelines when search engine results showed advertisements precisely labeled “ad” in the same yellow color as the second “o” in Google. Some of those who saw it called it a soft roll out, and some called it beta testing, but what everybody did (or didn’t) see was Google’s reluctance to comment about this possible new feature.

 

In 2013, with the advent of Google’s new algorithm, Hummingbird, SEO strategies were forced to shift from pushing keyword- stuffed meta tags and buying back links, to producing relevant, high-quality, and well-written content, in an uproar that was startlingly called “the death of SEO.”

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Topics: search engine, Hummingbird, Google, Marketing, PPC, Pay-Per-Click, news, Strategis, SEO

Important Steps When Rebranding a Company:

Posted by jleonard on October 1, 2014

Whether it’s because you made mistakes in your previous business, sales are low, or your market has shifted, it’s important to know the steps it takes to rebrand a company. You may not know what rebranding entails, but GUESS WHAT?! You will! So, without further ado, here are the important steps you should be aware of!

1. Be Ready For Change: Rebranding a business requires you to shift your way of thinking, meaning a clean break. You need to be open to adjusting the way you currently do business. After all, if you are only making subtle changes that aren’t apparent, then what’s the point of rebranding? Exactly, there is none.

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Topics: Communications, Marketing, Social Media, Design, news, Mobile, Branding, SEO

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Leveraging our expertise with inbound marketing, digital mediums and years of traditional marketing experience, Strategis produces thoughtful and fully integrated campaigns that instill awareness and trust in your brand.

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